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CoolerMaster has been in the PC hardware and components business for almost 30 years now, and while most casual gamers would know CoolerMaster for their affordable peripherals, the company's stock in trade has been around cases, power supplies, coolers for CPUs, and so on.
So naturally, CoolerMaster makes their own thermal paste. Thermal paste is the grey gooey stuff ... [snip]
The only problem is that, like most companies, CoolerMaster's thermal paste comes in the form of a syringe. There's good reasons for doing so: the syringe design makes it easier when applying paste from above, particularly if you're installing a cooler when the motherboard is already mounted within the case, and it ensures you can apply the paste without getting it everywhere...
Unfortunately for CoolerMaster, there was a problem with their syringes. CoolerMaster is popular among budget gamers because their products are generally more affordable, so it's pretty common for younger PC builders to be buying CoolerMaster components. And the ones that were getting into PC building and modding with CoolerMaster gear were causing their parents to worry ... because the parents thought their kids were taking drugs.We didn't change the shape of the syringe to make applying thermal paste a lot easier, but because we we're getting tired of having to explain parents that their kid isn't using drugs. pic.twitter.com/ClyZLDDFe9
— Cooler Master (@CoolerMaster) January 16, 2020
Also at Ars Technica.
(Score: 1, Touché) by Anonymous Coward on Tuesday January 21 2020, @04:32AM (5 children)
Doesn't everyone snort thermal paste?
(Score: 2, Insightful) by Anonymous Coward on Tuesday January 21 2020, @04:38AM (1 child)
That's funny, because I would have thought that thermal paste would have to be freebased to get any benefit out of.
(Score: 5, Funny) by Anonymous Coward on Tuesday January 21 2020, @07:16AM
I've officially spent too much time on this website. I somehow managed to read that as
(Score: 4, Funny) by Subsentient on Tuesday January 21 2020, @05:43AM (2 children)
Yes, but it also goes really nicely on Ritz crackers. Great breakfast.
"It is no measure of health to be well adjusted to a profoundly sick society." -Jiddu Krishnamurti
(Score: 2) by RS3 on Tuesday January 21 2020, @03:12PM (1 child)
I like it with a little tomato sauce on Ritz. And it's lactose-free, so it's a great substitute for cheese.
(Score: 0) by Anonymous Coward on Tuesday January 21 2020, @06:10PM
The health benefits of eating paste are numerous.
It will keep you more regular than a daily bowl of Colon Blow!
(Score: 2, Funny) by Anonymous Coward on Tuesday January 21 2020, @04:35AM (3 children)
This is your nerdy dork brain.
This is your nerdy dork brain on CoolerMaster thermal paste.
Any question?
(Score: 2) by driverless on Tuesday January 21 2020, @12:39PM (2 children)
Shouldn't it be the parents who would be on drugs, if they can mistake a tube of thermal paste for whatever drug they think it might be?
(Score: 2) by DannyB on Tuesday January 21 2020, @05:42PM (1 child)
First it is syringes.
The next thing you know, the kids will be doing PHP ! OMG !!!
Young people won't believe you if you say you used to get Netflix by US Postal Mail.
(Score: 1, Funny) by Anonymous Coward on Tuesday January 21 2020, @08:17PM
Will this mean they will finally clean their rooms when I call gc_collect_cycles()?
(Score: 3, Insightful) by Anonymous Coward on Tuesday January 21 2020, @05:02AM (1 child)
Before you go off on someone just read the docs that came *with* the syringe. This takes about 2 mins. You will look like less of an ass.
This is how you make people unaccountable for their own lives. You do it for them. Your kids will be screw ups. But until they and you accept that they will never grow. Sometimes you have to let them fail. In this case *you* are failing. Your kids know it too.
(Score: 2) by RS3 on Tuesday January 21 2020, @03:36PM
s
No no no, we live in the "information age". People inherently know everything now, including they know that they can't trust the label's lies.
/s
(before knickers bunch up, please note the sarcasm tags...)
(Score: 3, Interesting) by Anonymous Coward on Tuesday January 21 2020, @05:20AM (1 child)
Parents got their daily dose of tall tales of what kids were supposedly doing from Oprah.
Nowadays I would be a bit skeptical about whether this story is true on Cooler Master's side or an advertising ploy, but if true, it's great that kids are still building their own machines.
(Score: 2) by The Archon V2.0 on Tuesday January 21 2020, @02:49PM
> Parents got their daily dose of tall tales of what kids were supposedly doing from Oprah.
Isn't that where both the rainbow party story AND the jelly bracelet story got started? If not Oprah specifically, at least that same, er, 'genre'?
(Score: 4, Insightful) by Runaway1956 on Tuesday January 21 2020, @05:24AM (3 children)
Tide pods.
'Nuff said?
Abortion is the number one killed of children in the United States.
(Score: 3, Funny) by coolgopher on Tuesday January 21 2020, @05:34AM (2 children)
Good for cleaning the dishes and the gene pool?
(Score: 0) by Anonymous Coward on Tuesday January 21 2020, @05:43AM
In the US the kids are all on drugs, but in asian countries I heard babies are being born that evolved to have a surgical mask made out of a thin flap of skin.
(Score: 2) by RS3 on Tuesday January 21 2020, @03:39PM
Tide Pods clean out Artic Silver paste and form a protective coating against future ingestion.
/s
(Score: 2) by jimtheowl on Tuesday January 21 2020, @05:48AM (1 child)
I am busy testing out thermal paste for real, because I would like to know what is in it and if it works well. People are stupid, but I would rather read something that is of some use.
See you, much later.
(Score: 2) by Freeman on Tuesday January 21 2020, @05:13PM
Marketing gimmicks for tech companies is what this is. I guess, it's a good thing., if they indeed were having issues with the reported problem. It just seems a bit far fetched.
Joshua 1:9 "Be strong and of a good courage; be not afraid, neither be thou dismayed: for the Lord thy God is with thee"
(Score: 5, Informative) by stormwyrm on Tuesday January 21 2020, @06:36AM (4 children)
Numquam ponenda est pluralitas sine necessitate.
(Score: 2) by hemocyanin on Tuesday January 21 2020, @08:47AM
I can't help but wonder if it is a marketing campaign gimmick based on this exchange where the coolermaster account person was surprised when a person claimed it actually happened to them:
https://twitter.com/claudio_cosenza/status/1218093668478914562 [twitter.com]
(Score: 2) by Runaway1956 on Tuesday January 21 2020, @10:13AM
John McAfee doesn't shoot it into his veins. He shoots it the same place his bath salts go.
Abortion is the number one killed of children in the United States.
(Score: 2) by jimtheowl on Tuesday January 21 2020, @10:34AM (1 child)
Thank you.
(Score: 2) by DannyB on Tuesday January 21 2020, @05:41PM
While you said it much more better, a kid's interest in science might involve things the parent's don't fully understand.
"Hey son, the UPS guy just dropped off your anxiously awaited 50 W laser."
mumble, mumble, it's less watts than a light bulb, what could go wrong?
Young people won't believe you if you say you used to get Netflix by US Postal Mail.
(Score: 0) by Anonymous Coward on Tuesday January 21 2020, @07:21AM (1 child)
contact lens fluid...
(Score: 2) by DannyB on Tuesday January 21 2020, @05:37PM
If you did not use contact lens fluid then would you still see the problem?
Young people won't believe you if you say you used to get Netflix by US Postal Mail.
(Score: 2) by Mojibake Tengu on Tuesday January 21 2020, @08:03AM
Thermal paste contains lot of Barium. Barium makes funny color flames.
Never underestimate children reinventing sparklers...
The edge of 太玄 cannot be defined, for it is beyond every aspect of design
(Score: 3, Insightful) by The Archon V2.0 on Tuesday January 21 2020, @05:11PM
... you got bigger problems. (Seriously, not even two seconds investigating the presumed-drugs they found? Damn, wait until they find out their child lives in a house that keeps bags of white powder in the kitchen!)
(Score: 2) by DannyB on Tuesday January 21 2020, @05:37PM (1 child)
As a substitute for cpu thermal paste, try:
* Peanut Butter
* Toothpaste
* Guacamole
* Preparation H
* Other (please specify in comments)
Young people won't believe you if you say you used to get Netflix by US Postal Mail.
(Score: 2) by Reziac on Sunday January 26 2020, @01:12AM
My personal favorite is Vegemite.
Which someone actually tested about 20 years ago, and it was no worse than toothpaste or 'proper' thermal paste.
And there is no Alkibiades to come back and save us from ourselves.
(Score: 0) by Anonymous Coward on Tuesday January 21 2020, @06:51PM (2 children)
It's probably true. Many upper middle class American parents are dumb as shit, especially the trophy wives.
(Score: 0) by Anonymous Coward on Tuesday January 21 2020, @10:17PM
Knowing everything about everything is detremental to one's enjoyment of life.
(Score: 3, Funny) by theluggage on Tuesday January 21 2020, @10:42PM
OTOH, plenty of kids are dumb enough to pick up discarded syringes - or take their empty thermal paste syringes to school to prank people. If a kid leaves syringes lying around then any parent would be expected to inquire, and any true teenager would know that the cool reply is "none of your business I hate you it's so unfair i'm going out!"
So while it's ridiculous to blame CoolerMaster, if they want to re-design their applicators to not look like medical syringes, then kudos to them (assuming that wasn't a joke and the real reason wasn't to make them 5 cents cheaper to manufacture and/or to maximise wastage).
Like with laundry pods... yes, its primarily the parents' responsibility to keep household chemicals away from sprogs, but that doesn't justify manufacturers going out of their way to make the pods pretty swirly multi-coloured things that look like sweeties (... I mean, its presumably just the same gunk with different colourings since it all gets mixed together 10 sec after the machine starts). Just make them unappetising grey and shape the pods like brussels sprouts...
But, nope - latest wheeze is they now come in Fort Knox-like tubs made from enough plastic to give a dolphin kidney stones (I'd keep them to store wossnames except the kid-proof clips are impossible for anybody over the age of 30 to open and the smell of 'fresh spring meadows' kills cows at 30 paces and never washes out). Next time I go shopping I'll spend 10 minutes hunting for wherever they've hidden the old liquid/powder options (and hope it comes in a small enough box that I'll use more than 1/4 of it before it congeals).
I'll keep a box of pods though - then, in the unlikely event that any child invades my garage, it should distract them before they get to the lemonade bottle full of Roundup*.
(* No, not really - there are limits... but I still don't advise drinking it :-) )
(Score: 0) by Anonymous Coward on Thursday January 23 2020, @02:54PM
In other words we made our product easier to use, but not because being easier to use would be helpful to you. No, we did it because our old design was slightly annoying to our 3rd party support center.
This announcement is a big fuck you to the consumer. We had the ability to make your life easier with a one time change, but we'd rather be lazy and milk you dry just because all the other companies are doing it too.