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AnonTechie writes:

You hear a lot about fears of heights or spiders or clowns, but down deep, most people are most afraid of this one thing: sounding dumb. New research shows that people shy away from asking for help for fear of appearing less competent, but that this is an unfounded fear: Asking for advice actually makes you seem more capable.

Across five studies, a research team led by Harvard Business School’s Alison Wood Brooks finds that people think better of others when they ask for advice — mostly because people really love to give advice. Being asked for advice seems to give us a self-confidence boost, which in turn enhances our opinion of the advice-seeker, Brooks and colleagues write in the paper, which will be published in an upcoming issue of Management Science.

[Paper] (PDF)