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Impossible CEO says it can make a meat 'unlike anything that you've had before'
Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.
Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.
But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?
On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.
https://dilbert.com/strip/1992-04-08
Previously: Impossible Burger Lands in Some California Grocery Stores
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"
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(Score: 4, Funny) by DimestoreProstitute on Wednesday March 25 2020, @07:04AM (8 children)
I can finally try unicorn, manticore, minotaur!
(Score: 2) by mhajicek on Wednesday March 25 2020, @07:08AM (1 child)
Don't forget mermaid.
The spacelike surfaces of time foliations can have a cusp at the surface of discontinuity. - P. Hajicek
(Score: 2) by looorg on Wednesday March 25 2020, @07:54AM
Had Mermaid, very fishy.
(Score: 0) by Anonymous Coward on Wednesday March 25 2020, @07:54AM (2 children)
You simply must try the horse cock.
(Score: 2, Informative) by Ethanol-fueled on Wednesday March 25 2020, @08:31AM (1 child)
That is known as "pizzle," and yes, people eat it.
(Score: 2) by Azuma Hazuki on Wednesday March 25 2020, @11:50PM
Most people don't get it right from the source still attached to the animal, but hey, you do you. ...and the horse.
I am "that girl" your mother warned you about...
(Score: 2) by DannyB on Wednesday March 25 2020, @03:20PM (1 child)
pak'ma'ra [fandom.com]
Mmmmm. Carry-on eaters! Yum.
Some people need assistants to hire some assistance.
Other people need assistance to hire some assistants.
(Score: 1) by nitehawk214 on Wednesday March 25 2020, @03:59PM
Your flarn sucks anyway. [reddit.com]
"Don't you ever miss the days when you used to be nostalgic?" -Loiosh
(Score: 2) by DeathMonkey on Wednesday March 25 2020, @05:26PM
Yeah, but they're fake! So you're getting Impossible Horse Meat, instead.