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posted by Fnord666 on Wednesday March 25 2020, @06:53AM   Printer-friendly
from the is-fake-meat-just-feet? dept.

Impossible CEO says it can make a meat 'unlike anything that you've had before'

Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.

Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.

But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?

On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.

https://dilbert.com/strip/1992-04-08

Previously: Impossible Burger Lands in Some California Grocery Stores
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"

Related: 'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Swedish Behavioral Scientist Suggests Eating Humans to 'Save the Planet'
Discriminating Diets Of Meat-Eating Dinosaurs
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Unilever Pushing for Plant-Based Meat
Judge Serves Up Sizzling Rebuke of Arkansas' Anti-Veggie-Meat Labeling Law


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  • (Score: 5, Funny) by istartedi on Wednesday March 25 2020, @07:14AM (8 children)

    by istartedi (123) on Wednesday March 25 2020, @07:14AM (#975359) Journal

    The best thing about imaginary meat is that a square meal made from it has negative mass. It's a great way to lose pounds.

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  • (Score: 0, Flamebait) by Anonymous Coward on Wednesday March 25 2020, @07:56AM (7 children)

    by Anonymous Coward on Wednesday March 25 2020, @07:56AM (#975370)

    That fake shit is 33% peanut oil. Your mass ain't going anywhere if you binge on those motherfuckers. Stick with Big Macs for the added health value.

    • (Score: 1) by Ethanol-fueled on Wednesday March 25 2020, @08:35AM (5 children)

      by Ethanol-fueled (2792) on Wednesday March 25 2020, @08:35AM (#975375) Homepage

      That may be true, but even a cynic like me has tasted veggieburgers that are so close to a beef patty, even with the "bloody" juices. The cheese is the hard part in all this vegan crap and they need to just fucking give up on vegan cheese and use real cheese.

      Also, once had a vegan Oreo cake for a coworker's birthday, that shit was the bomb. It tasted like a lot of rich creamery butter.

      • (Score: 2) by takyon on Wednesday March 25 2020, @11:52AM (4 children)

        by takyon (881) <reversethis-{gro ... s} {ta} {noykat}> on Wednesday March 25 2020, @11:52AM (#975409) Journal

        Vegetarian > vegan. But...

        Real Vegan Cheese: Coming From a Yeast to You [soylentnews.org]

        They will probably perfect "lab-grown" milk and cheese eventually. But they have to make it cheaper than the "real" thing to get my attention.

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        • (Score: 1, Informative) by Anonymous Coward on Wednesday March 25 2020, @12:51PM (1 child)

          by Anonymous Coward on Wednesday March 25 2020, @12:51PM (#975425)

          Considering the current crisis with cheese is where to put it all, I doubt it can be cost competative:
          https://www.foodandwine.com/news/american-cheese-surplus [foodandwine.com]

          TLDR: the FDA encourages milk over-production, milk doesn't last, so they turn the surplus into cheese and store it in a strategic reserve for war-time. Those reserves are getting too full of cheese.

        • (Score: 1) by fustakrakich on Wednesday March 25 2020, @01:54PM (1 child)

          by fustakrakich (6150) on Wednesday March 25 2020, @01:54PM (#975455) Journal

          They will probably perfect "lab-grown" milk and cheese eventually.

          Yeah, what's become of "cultured" meat? That's what I'm waiting for, real meat, without the hoof and mouth disease.

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          • (Score: 0) by Anonymous Coward on Wednesday March 25 2020, @07:21PM

            by Anonymous Coward on Wednesday March 25 2020, @07:21PM (#975575)

            a cow without eyes, ears and no brain.
            beyond meat is eye watering expensive, yes?
            they should switch to producing the "machinery" to make that "beyond beef" instead, so the finished product doesn't have to be oil-shipped half around the world.
            what is thru for electrical solar is also thru for bio-solar: the sun shines everywhere (ofc some places probably still need to oil-energy-ship the ingredients that go into the "beyond beef" machinery from places where the ingredients grow).
            tetrapak makes machines to make terapak ... something like that?

    • (Score: 3, Insightful) by maxwell demon on Wednesday March 25 2020, @09:10AM

      by maxwell demon (1608) on Wednesday March 25 2020, @09:10AM (#975383) Journal

      Whoosh.

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      The Tao of math: The numbers you can count are not the real numbers.