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posted by Fnord666 on Wednesday March 25 2020, @06:53AM   Printer-friendly
from the is-fake-meat-just-feet? dept.

Impossible CEO says it can make a meat 'unlike anything that you've had before'

Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.

Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.

But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?

On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.

https://dilbert.com/strip/1992-04-08

Previously: Impossible Burger Lands in Some California Grocery Stores
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"

Related: 'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Swedish Behavioral Scientist Suggests Eating Humans to 'Save the Planet'
Discriminating Diets Of Meat-Eating Dinosaurs
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Unilever Pushing for Plant-Based Meat
Judge Serves Up Sizzling Rebuke of Arkansas' Anti-Veggie-Meat Labeling Law


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  • (Score: 2) by FatPhil on Wednesday March 25 2020, @09:27AM (2 children)

    by FatPhil (863) <pc-soylentNO@SPAMasdf.fi> on Wednesday March 25 2020, @09:27AM (#975384) Homepage
    Maybe we're supposed to imagine it's fake meat as we eat it?

    Not that I ever will. And if I ever see anyone order one, I'm ordering 3 steaks rather than 1, so that the net animal suffering is increased by their virtue signalling.
    --
    I know I'm God, because every time I pray to him, I find I'm talking to myself.
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  • (Score: 2) by maxwell demon on Wednesday March 25 2020, @09:32AM

    by maxwell demon (1608) on Wednesday March 25 2020, @09:32AM (#975385) Journal

    Maybe we're supposed to imagine it's fake meat as we eat it?

    No, that would be imaginary fake meat.

    --
    The Tao of math: The numbers you can count are not the real numbers.
  • (Score: 0) by Anonymous Coward on Wednesday March 25 2020, @01:16PM

    by Anonymous Coward on Wednesday March 25 2020, @01:16PM (#975438)

    > ...ordering 3 steaks rather than 1

    Or just order a large steak in West (central) Texas. Here, https://www.usatoday.com/story/news/2019/12/11/zentners-daughter-san-angelo-closing-end-2019/4401858002/ [usatoday.com] the largest was free if you could eat it in one sitting. Someone at another table ordered one, it was thick and hanging over the edges of a large plate.