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posted by Fnord666 on Wednesday March 25 2020, @06:53AM   Printer-friendly
from the is-fake-meat-just-feet? dept.

Impossible CEO says it can make a meat 'unlike anything that you've had before'

Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.

Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.

But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?

On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.

https://dilbert.com/strip/1992-04-08

Previously: Impossible Burger Lands in Some California Grocery Stores
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"

Related: 'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Swedish Behavioral Scientist Suggests Eating Humans to 'Save the Planet'
Discriminating Diets Of Meat-Eating Dinosaurs
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Unilever Pushing for Plant-Based Meat
Judge Serves Up Sizzling Rebuke of Arkansas' Anti-Veggie-Meat Labeling Law


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  • (Score: 2, Disagree) by FatPhil on Wednesday March 25 2020, @09:50AM (5 children)

    by FatPhil (863) <reversethis-{if.fdsa} {ta} {tnelyos-cp}> on Wednesday March 25 2020, @09:50AM (#975388) Homepage
    An admission of failure?

    It says to me "our fake meat products taste nothing like actual meat" to me. Which is what we gourmands have been saying all along.
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  • (Score: 4, Interesting) by DaTrueDave on Wednesday March 25 2020, @12:53PM (3 children)

    by DaTrueDave (3144) on Wednesday March 25 2020, @12:53PM (#975426)

    Uh, I get why someone might not want to eat this stuff, but in blind taste tests, even the snootiest of foodies has had a difficult time picking out Impossible Burgers from ground beef burgers.

    I'm not eating it regularly unless it's cheaper than real beef, but, with ground beef/hamburger, it tastes the same.

    (Impossible, not any of the other wannabes)

    • (Score: 0) by Anonymous Coward on Wednesday March 25 2020, @04:22PM (1 child)

      by Anonymous Coward on Wednesday March 25 2020, @04:22PM (#975520)

      in blind taste tests, even the snootiest of foodies has had a difficult time picking out Impossible Burgers from ground beef burgers... it tastes the same.

      Citation needed.

      I know it's an "other wannabe," but my understanding is that a Beyond Burger is very comparable to Impossible Burger, and I could absolutely tell the difference between Beyond Burger and a beef burger. The other annecdotes I've seen (such as https://www.youtube.com/watch?v=eIv5kedZoKs [youtube.com] ) agree with this.

      So where have you heard that an Impossible Burger is indistinguishable from a beef burger, especially to foodies?

      • (Score: 2) by FatPhil on Thursday March 26 2020, @04:50AM

        by FatPhil (863) <reversethis-{if.fdsa} {ta} {tnelyos-cp}> on Thursday March 26 2020, @04:50AM (#975738) Homepage
        t's been all over the mass media. It's almost as if the producers have been spamming out press releases.
        Also, don't drink wine with the fake meat, it gives you cancer, but make sure you take a glass of wine with it instead, as that staves off cancer. I learnt that from the same media.
        --
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    • (Score: 2) by FatPhil on Thursday March 26 2020, @04:43AM

      by FatPhil (863) <reversethis-{if.fdsa} {ta} {tnelyos-cp}> on Thursday March 26 2020, @04:43AM (#975732) Homepage
      Beef in the US tastes, and feels, different from European beef, because of the coctail of hormones you permit. So it's entirely possible they've mimicked that taste, not the richer taste we're used to over here.

      Foodies, in particular the snootiest ones, tend to be the most Dunning Kruger afflicted idiots in the world. Note how wine "experts" can't even reliably tell a red wine from a white wine. Their opinions matter even less than what I pay for them. When they first appeared on the merket there was a story here on SN, and several rando posters reported something along the lines of "first bite is quite convincing, but something starts to grate and it just tastes wrong, unpalateably so, after a while". No snootiness, more honesty - out of the mouths of babes.
      --
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  • (Score: 1) by nitehawk214 on Wednesday March 25 2020, @04:09PM

    by nitehawk214 (1304) on Wednesday March 25 2020, @04:09PM (#975513)

    Impossible Burgers are significantly better than Beyond Meats; but its the preparation, bread, and toppings that really make a difference.

    However if you get one from Burger King, it is going to taste pretty much as lousy as any other Whopper. I would not recommend.

    They taste good with bacon on them, too. :)

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