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posted by Fnord666 on Wednesday March 25 2020, @06:53AM   Printer-friendly
from the is-fake-meat-just-feet? dept.

Impossible CEO says it can make a meat 'unlike anything that you've had before'

Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.

Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.

But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?

On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.

https://dilbert.com/strip/1992-04-08

Previously: Impossible Burger Lands in Some California Grocery Stores
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"

Related: 'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Swedish Behavioral Scientist Suggests Eating Humans to 'Save the Planet'
Discriminating Diets Of Meat-Eating Dinosaurs
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Unilever Pushing for Plant-Based Meat
Judge Serves Up Sizzling Rebuke of Arkansas' Anti-Veggie-Meat Labeling Law


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  • (Score: 3, Insightful) by Anonymous Coward on Wednesday March 25 2020, @11:22AM (7 children)

    by Anonymous Coward on Wednesday March 25 2020, @11:22AM (#975402)

    Too bad the nutrition profiles don't match.
    Too bad it's full of anti-nutrients.
    Too bad of all the processed water needing to be piped around compared to the free rain water for grass ranging cows.
    Too bad of all the poisoned ground hogs and other wildlife which die agonizing deaths from pesticides compared to the single cows which get suddenly shot in the head.
    Too bad of having to mine things out of the Earth and burn natural gas to create fertilizer instead of letting nature naturally recycle the topsoil in a carbon neutral way.
    Too bad of all the fertilizer runoff destroying downstream ecosystems.
    Etc...

    Eat the cows. It's the more humane and environmentally friendly choice. Plus it's healthier so you'll have a better and longer life with lower health costs.

    Granted some of that occurs for growing cow feed, but it's still more for the components of impossible meat.

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  • (Score: 3, Interesting) by Anonymous Coward on Wednesday March 25 2020, @12:59PM (3 children)

    by Anonymous Coward on Wednesday March 25 2020, @12:59PM (#975431)

    If cows were still largely grass-fed you would have a valid point, but they are not. Generally, they are fed with crops, and thus have the same problems as crops, just worse because of the higher trophic levels.

    Also, I was led to believe that the main problem with veg-based meat is that the nutrition profiles lined up almost too well, thus negating any health benefits to giving up meat.

    I hadn't even heard the term anti-nutrients before, but it seems that those are part of a regulatory system to keep you from loading up on a single nutrient to an unhealthy degree:
    https://greensmoothiegirl.com/anti-nutrients/ [greensmoothiegirl.com]

    I say all of this as someone that eats mostly meat. I know it is unhealthy, but it just is so tasty.

    • (Score: 0) by Anonymous Coward on Wednesday March 25 2020, @03:45PM (2 children)

      by Anonymous Coward on Wednesday March 25 2020, @03:45PM (#975495)

      No no cows eat for free. It's called externalization. Set the cows loose - who the fuck knows what they do - wait a year and they come back full of steak and sweet sweet profit.

      • (Score: 2) by Gault.Drakkor on Wednesday March 25 2020, @08:47PM

        by Gault.Drakkor (1079) on Wednesday March 25 2020, @08:47PM (#975595)

        I agree that what you describe is true for some cows.

        For the majority of cows however, that is simple not true at all. Feed lots are a thing. Something like 30%-50% of all crops are grown specifically for animal fodder.

        Look at section on cattle feeding: Then look to how much is dedicated to grazing. (only a few sentences vs a whole section).

        https://www.ers.usda.gov/topics/animal-products/cattle-beef/sector-at-a-glance/ [usda.gov]

      • (Score: 2) by DannyB on Wednesday March 25 2020, @08:52PM

        by DannyB (5839) on Wednesday March 25 2020, @08:52PM (#975598) Journal

        No no cows eat for free.

        I thought in some food places it is kids that eat for free.

        --
        NSA does only TARGETED surveillance. It's just that they target everyone.
  • (Score: 1) by nitehawk214 on Wednesday March 25 2020, @04:11PM (2 children)

    by nitehawk214 (1304) on Wednesday March 25 2020, @04:11PM (#975515)

    Wtf is an anti-nutrient?

    --
    "Don't you ever miss the days when you used to be nostalgic?" -Loiosh
    • (Score: 2) by Azuma Hazuki on Thursday March 26 2020, @12:21AM (1 child)

      by Azuma Hazuki (5086) on Thursday March 26 2020, @12:21AM (#975649) Journal

      GP probably means phytic acid/phytates, possibly oxalic acid as well.

      --
      I am "that girl" your mother warned you about...
      • (Score: 1) by nitehawk214 on Thursday March 26 2020, @04:13PM

        by nitehawk214 (1304) on Thursday March 26 2020, @04:13PM (#975944)

        Ahh, thanks. I did a search for the word and got nothing but "natural news"-style garbage sites talking about it.

        --
        "Don't you ever miss the days when you used to be nostalgic?" -Loiosh