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posted by Fnord666 on Wednesday March 25 2020, @06:53AM   Printer-friendly
from the is-fake-meat-just-feet? dept.

Impossible CEO says it can make a meat 'unlike anything that you've had before'

Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.

Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.

But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?

On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.

https://dilbert.com/strip/1992-04-08

Previously: Impossible Burger Lands in Some California Grocery Stores
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"

Related: 'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Swedish Behavioral Scientist Suggests Eating Humans to 'Save the Planet'
Discriminating Diets Of Meat-Eating Dinosaurs
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Unilever Pushing for Plant-Based Meat
Judge Serves Up Sizzling Rebuke of Arkansas' Anti-Veggie-Meat Labeling Law


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  • (Score: 1, Informative) by Anonymous Coward on Wednesday March 25 2020, @12:51PM (1 child)

    by Anonymous Coward on Wednesday March 25 2020, @12:51PM (#975425)

    Considering the current crisis with cheese is where to put it all, I doubt it can be cost competative:
    https://www.foodandwine.com/news/american-cheese-surplus [foodandwine.com]

    TLDR: the FDA encourages milk over-production, milk doesn't last, so they turn the surplus into cheese and store it in a strategic reserve for war-time. Those reserves are getting too full of cheese.

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  • (Score: 2) by takyon on Wednesday March 25 2020, @12:56PM

    by takyon (881) <{takyon} {at} {soylentnews.org}> on Wednesday March 25 2020, @12:56PM (#975428) Journal

    Where's my government cheese?! $1,200 + cheese!!!

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    [SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]