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posted by Fnord666 on Wednesday March 25 2020, @06:53AM   Printer-friendly
from the is-fake-meat-just-feet? dept.

Impossible CEO says it can make a meat 'unlike anything that you've had before'

Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.

Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.

But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?

On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.

Previously: Impossible Burger Lands in Some California Grocery Stores
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"

Related: 'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Swedish Behavioral Scientist Suggests Eating Humans to 'Save the Planet'
Discriminating Diets Of Meat-Eating Dinosaurs
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Unilever Pushing for Plant-Based Meat
Judge Serves Up Sizzling Rebuke of Arkansas' Anti-Veggie-Meat Labeling Law

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  • (Score: 3, Interesting) by Anonymous Coward on Wednesday March 25 2020, @12:59PM (3 children)

    by Anonymous Coward on Wednesday March 25 2020, @12:59PM (#975431)

    If cows were still largely grass-fed you would have a valid point, but they are not. Generally, they are fed with crops, and thus have the same problems as crops, just worse because of the higher trophic levels.

    Also, I was led to believe that the main problem with veg-based meat is that the nutrition profiles lined up almost too well, thus negating any health benefits to giving up meat.

    I hadn't even heard the term anti-nutrients before, but it seems that those are part of a regulatory system to keep you from loading up on a single nutrient to an unhealthy degree: []

    I say all of this as someone that eats mostly meat. I know it is unhealthy, but it just is so tasty.

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  • (Score: 0) by Anonymous Coward on Wednesday March 25 2020, @03:45PM (2 children)

    by Anonymous Coward on Wednesday March 25 2020, @03:45PM (#975495)

    No no cows eat for free. It's called externalization. Set the cows loose - who the fuck knows what they do - wait a year and they come back full of steak and sweet sweet profit.

    • (Score: 2) by Gault.Drakkor on Wednesday March 25 2020, @08:47PM

      by Gault.Drakkor (1079) on Wednesday March 25 2020, @08:47PM (#975595)

      I agree that what you describe is true for some cows.

      For the majority of cows however, that is simple not true at all. Feed lots are a thing. Something like 30%-50% of all crops are grown specifically for animal fodder.

      Look at section on cattle feeding: Then look to how much is dedicated to grazing. (only a few sentences vs a whole section). []

    • (Score: 2) by DannyB on Wednesday March 25 2020, @08:52PM

      by DannyB (5839) on Wednesday March 25 2020, @08:52PM (#975598) Journal

      No no cows eat for free.

      I thought in some food places it is kids that eat for free.

      NSA does only TARGETED surveillance. It's just that they target everyone.