Impossible CEO says it can make a meat 'unlike anything that you've had before'
Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.
Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.
But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?
On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.
https://dilbert.com/strip/1992-04-08
Previously: Impossible Burger Lands in Some California Grocery Stores
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"
Related: 'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Swedish Behavioral Scientist Suggests Eating Humans to 'Save the Planet'
Discriminating Diets Of Meat-Eating Dinosaurs
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Unilever Pushing for Plant-Based Meat
Judge Serves Up Sizzling Rebuke of Arkansas' Anti-Veggie-Meat Labeling Law
(Score: 0) by Anonymous Coward on Wednesday March 25 2020, @01:45PM
>> How would we ever know that without a blind taste test?
Wait about three more weeks until the epidemic really kicks in... there will be a lot of vegans willing to eat the homeless once they run out of carrots and lettuce to eat.