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posted by Fnord666 on Wednesday March 25 2020, @06:53AM   Printer-friendly
from the is-fake-meat-just-feet? dept.

Impossible CEO says it can make a meat 'unlike anything that you've had before'

Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.

Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.

But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?

On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.

Previously: Impossible Burger Lands in Some California Grocery Stores
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"

Related: 'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Swedish Behavioral Scientist Suggests Eating Humans to 'Save the Planet'
Discriminating Diets Of Meat-Eating Dinosaurs
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Unilever Pushing for Plant-Based Meat
Judge Serves Up Sizzling Rebuke of Arkansas' Anti-Veggie-Meat Labeling Law

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  • (Score: 2) by DannyB on Wednesday March 25 2020, @03:25PM (2 children)

    by DannyB (5839) on Wednesday March 25 2020, @03:25PM (#975484) Journal

    I don't want fake meat that is UNLIKE real meat.

    With all due respect, how would you know?

    If the fake meat is LIKE real meat, then I might not know the difference.

    If the fake meat is UNLIKE real meat, then I would definitely know the difference, because it is unlike.

    Plus the label says it is fake meat. But the label might not be available since someone self-isolating might find the packaging label more edible than the fake meat inside. And almost anything is edible, at least once.

    NSA does only TARGETED surveillance. It's just that they target everyone.
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  • (Score: 2) by everdred on Wednesday March 25 2020, @07:19PM (1 child)

    by everdred (110) on Wednesday March 25 2020, @07:19PM (#975574) Journal

    I could have been clearer: how do you know whether you'll like it or not?

    • (Score: 2) by DannyB on Wednesday March 25 2020, @08:50PM

      by DannyB (5839) on Wednesday March 25 2020, @08:50PM (#975597) Journal

      If it is unlike real meat, then my assumption is that I will not like it.

      I have considered trying it. At some point. Probably not anytime soon now with covid-19. I believe my local burger king has a fake meat burger. I was talking with a friend about getting one and splitting it to compare what we thought of it.

      NSA does only TARGETED surveillance. It's just that they target everyone.