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posted by Fnord666 on Wednesday March 25 2020, @06:53AM   Printer-friendly
from the is-fake-meat-just-feet? dept.

Impossible CEO says it can make a meat 'unlike anything that you've had before'

Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.

Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.

But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?

On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.

https://dilbert.com/strip/1992-04-08

Previously: Impossible Burger Lands in Some California Grocery Stores
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"

Related: 'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Swedish Behavioral Scientist Suggests Eating Humans to 'Save the Planet'
Discriminating Diets Of Meat-Eating Dinosaurs
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Unilever Pushing for Plant-Based Meat
Judge Serves Up Sizzling Rebuke of Arkansas' Anti-Veggie-Meat Labeling Law


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  • (Score: 1) by nitehawk214 on Wednesday March 25 2020, @04:11PM (2 children)

    by nitehawk214 (1304) on Wednesday March 25 2020, @04:11PM (#975515)

    Wtf is an anti-nutrient?

    --
    "Don't you ever miss the days when you used to be nostalgic?" -Loiosh
  • (Score: 2) by Azuma Hazuki on Thursday March 26 2020, @12:21AM (1 child)

    by Azuma Hazuki (5086) on Thursday March 26 2020, @12:21AM (#975649) Journal

    GP probably means phytic acid/phytates, possibly oxalic acid as well.

    --
    I am "that girl" your mother warned you about...
    • (Score: 1) by nitehawk214 on Thursday March 26 2020, @04:13PM

      by nitehawk214 (1304) on Thursday March 26 2020, @04:13PM (#975944)

      Ahh, thanks. I did a search for the word and got nothing but "natural news"-style garbage sites talking about it.

      --
      "Don't you ever miss the days when you used to be nostalgic?" -Loiosh