Stories
Slash Boxes
Comments

SoylentNews is people

posted by Fnord666 on Wednesday March 25 2020, @06:53AM   Printer-friendly
from the is-fake-meat-just-feet? dept.

Impossible CEO says it can make a meat 'unlike anything that you've had before'

Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.

Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.

But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?

On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.

https://dilbert.com/strip/1992-04-08

Previously: Impossible Burger Lands in Some California Grocery Stores
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"

Related: 'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Swedish Behavioral Scientist Suggests Eating Humans to 'Save the Planet'
Discriminating Diets Of Meat-Eating Dinosaurs
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Unilever Pushing for Plant-Based Meat
Judge Serves Up Sizzling Rebuke of Arkansas' Anti-Veggie-Meat Labeling Law


Original Submission

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 0) by Anonymous Coward on Wednesday March 25 2020, @04:22PM (1 child)

    by Anonymous Coward on Wednesday March 25 2020, @04:22PM (#975520)

    in blind taste tests, even the snootiest of foodies has had a difficult time picking out Impossible Burgers from ground beef burgers... it tastes the same.

    Citation needed.

    I know it's an "other wannabe," but my understanding is that a Beyond Burger is very comparable to Impossible Burger, and I could absolutely tell the difference between Beyond Burger and a beef burger. The other annecdotes I've seen (such as https://www.youtube.com/watch?v=eIv5kedZoKs [youtube.com] ) agree with this.

    So where have you heard that an Impossible Burger is indistinguishable from a beef burger, especially to foodies?

  • (Score: 2) by FatPhil on Thursday March 26 2020, @04:50AM

    by FatPhil (863) <reversethis-{if.fdsa} {ta} {tnelyos-cp}> on Thursday March 26 2020, @04:50AM (#975738) Homepage
    t's been all over the mass media. It's almost as if the producers have been spamming out press releases.
    Also, don't drink wine with the fake meat, it gives you cancer, but make sure you take a glass of wine with it instead, as that staves off cancer. I learnt that from the same media.
    --
    Great minds discuss ideas; average minds discuss events; small minds discuss people; the smallest discuss themselves