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posted by Fnord666 on Sunday March 29 2020, @06:16PM   Printer-friendly
from the physicality dept.

https://www.fastcompany.com/90125752/the-ingenious-way-tv-logos-were-made-before-computers

Today, incorporating physical objects into digital design is a way to create a unique aesthetic or a new perspective on a project. For example, to design the icons for Google's Material Design language, designers cut and folded paper prototypes of the icons before translating them into digital pixels. Similarly, the designers behind the opening sequence of Stranger Things rigged up a manual light-based stencil system to capture the grainy, organic vibe of the credits.

It's easy to forget that there was a time when every identity design or title sequence was made physically, as a recently unearthed photo that shows the making of the 1962 Office de Radiodiffusion Télévision Française logo reminds us.


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  • (Score: 2) by Runaway1956 on Sunday March 29 2020, @06:58PM (2 children)

    by Runaway1956 (2926) Subscriber Badge on Sunday March 29 2020, @06:58PM (#976993) Journal

    The only logo that I remember from way-back-when is NBC's peacock. I remember that it changed, though I can't say how many times. A half-arsed search of Youtube shows their embarrassing commercials from 1979 - which I don't recall because I was overseas. Anyway, earliest memories of that peacock was grayscale or something like it, which looked alright on black and white televisions. Then a colored peacock that seemed to have the 7 basic colors. I know it changed a couple times after that, but since I'm color blind, I can't really describe it well. But, always, it was a peacock, showing off NBC's ability to broadcast in living color, or some such nonsense.

    --
    We've finally beat Medicare! - Houseplant in Chief
  • (Score: 2) by MostCynical on Sunday March 29 2020, @07:47PM

    by MostCynical (2589) on Sunday March 29 2020, @07:47PM (#977008) Journal

    video [youtube.com] and description [grant-trebbin.com] of the lissajous curve used by the Australian Broadcasting Corporation.

    --
    "I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex
  • (Score: 2) by Dr Spin on Sunday March 29 2020, @09:34PM (1 child)

    by Dr Spin (5239) on Sunday March 29 2020, @09:34PM (#977030)

    to design the icons for Google's Material Design language, designers cut and folded paper prototypes of the icons

    Paper must be banned with immediate effect

    --
    Warning: Opening your mouth may invalidate your brain!
    • (Score: 2) by driverless on Monday March 30 2020, @05:47AM

      by driverless (4770) on Monday March 30 2020, @05:47AM (#977119)

      For example, to design the icons for Google's Material Design language, designers cut and folded paper prototypes of the icons before translating them into digital pixels.

      Wait, those things were designed? As in, deliberately done like that? I thought someone gave a seven-year-old a ruler and a pencil and said "draw daddy some stick images of things".

  • (Score: 2) by hendrikboom on Monday March 30 2020, @05:03AM (3 children)

    by hendrikboom (1125) Subscriber Badge on Monday March 30 2020, @05:03AM (#977112) Homepage Journal

    I wish I wish I knew how they made the original Dr. Who intro from mid-1970's.

    • (Score: 2) by gtomorrow on Monday March 30 2020, @06:07AM (2 children)

      by gtomorrow (2230) on Monday March 30 2020, @06:07AM (#977122)

      If we're thinking of the same season(s), it was video feedback. [wikipedia.org]

      • (Score: 2) by deimtee on Monday March 30 2020, @09:47AM (1 child)

        by deimtee (3272) on Monday March 30 2020, @09:47AM (#977156) Journal

        Some of them were filmed through a kaleidoscope.
        https://www.youtube.com/watch?v=GStu2uiFD4s [youtube.com]

        --
        If you cough while drinking cheap red wine it really cleans out your sinuses.
        • (Score: 0) by Anonymous Coward on Monday March 30 2020, @01:50PM

          by Anonymous Coward on Monday March 30 2020, @01:50PM (#977196)

          How can you think kaleidoscope and not think Family Affair [youtube.com]?

  • (Score: 2) by toddestan on Tuesday March 31 2020, @02:48AM (2 children)

    by toddestan (4982) on Tuesday March 31 2020, @02:48AM (#977485)

    A more modern example is the default background on Windows 10. I was actually shocked to find out that is a photograph and not something rendered up by a computer. Yes, that's an actual photograph of some panes of glass, smoke, and laser light.

    There are some details here: https://techjourney.net/the-making-of-windows-10-hero-desktop-wallpaper/ [techjourney.net]

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