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posted by n1 on Thursday September 11 2014, @09:09PM   Printer-friendly
from the value-added-economics dept.

Business Insider reports that prior to the season, Microsoft and the NFL struck a 5-year, $400 million deal with one of the major components being that the Microsoft Surface would become "the official tablet of the NFL" with coaches and players using the Surface on the sidelines during games. But the campaign is off to a rocky start when during week one of the season at least two television announcers mistakenly referred to the tablets as iPads giving Apple some unexpected exposure. As the camera focused in on the sideline during Sunday’s matchup between the Saints and the Falcons, the commentators mentioned that Drew Bress wasn’t “watching movies on his iPad.” Instead, he was studying the Falcons’ defense on his “iPad-like tool.” The people in the booth seem to know that a deal has taken to place to get tablets on the sidelines, but it’s clear they weren’t briefed on the actual name of the device in question. Adding to the confusion, the tablets have been covered in enormous, protective cases to ensure they aren’t broken while dozens of 300 pound linemen stomp on and off the field. Microsoft may be understandably peeved about this after committing to spend $400 million on an exclusive advertising and equipment deal with the NFL, but then the networks that cover the games aren't under the league's control.

 
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  • (Score: 2) by arslan on Thursday September 11 2014, @10:32PM

    by arslan (3462) on Thursday September 11 2014, @10:32PM (#92151)

    Its all over the place here in Oz. Lots of ads, sponsored tv show placements, etc. Hipsters using them in cafe. Posers carry it into meeting rooms to poke at it feigning indifference to boring meeting discussions.. me, I'd rather stare at my small blackberry screen and read SN

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  • (Score: 0) by Anonymous Coward on Thursday September 11 2014, @10:36PM

    by Anonymous Coward on Thursday September 11 2014, @10:36PM (#92153)

    Do they have Paul Hogan drinking a Fosters and using a Surface Pro?