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DoubleVerify Says Public Domain Apps Used for CTV Ad Fraud

posted by Fnord666 on Tuesday August 11 2020, @12:59PM   Printer-friendly
from the lose-lose? dept.

upstart writes in with an IRC submission:

DoubleVerify says public domain apps used for CTV ad fraud – TechCrunch:

The team at DoubleVerify, a company that helps advertisers eliminate fraud and ensure brand safety, said that it's recently identified a new tactic used by ad fraudsters seeking to make money on internet-connected TVs.

Senior Vice President of Product Management Roy Rosenfeld said that it's harder for those fraudsters to create a legitimate-looking TV app — at least compared to the web and mobile, where "you can just put up a site [or app] to generate content." For a connected TV app, you need lots of video, which can be costly and time-consuming to produce.

"What these guys have started to do is take old content that's in the public domain and package that in fancy-looking CTV apps that they submit to the platform," Rosenfeld said. "But at the end of the day, no one is really watching the old westerns or anything like that. This is just a vehicle to get into the app stores."

As noted in a new report from the company (which will soon be available online), DoubleVerify said it has identified more than 1,300 fraudulent CTV apps in the past 18 months, with more than half of that coming in 2020.

CTV - A generic term for a Connected TeleVision(TV)

[Ed Note - Updated to remove a stray quote and add a definition for CTV]

Original Submission

 
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  • (Score: 3, Interesting) by looorg on Tuesday August 11 2020, @02:05PM (2 children)

    by looorg (578) on Tuesday August 11 2020, @02:05PM (#1034909)

    Old westerns (are we talking like Rawhide?), I'd still rather watch that then most things available on TV today. Not that I would watch, it's just if I had to chose.

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  • (Score: 2) by Runaway1956 on Tuesday August 11 2020, @02:49PM (1 child)

    by Runaway1956 (2926) Subscriber Badge on Tuesday August 11 2020, @02:49PM (#1034932) Homepage Journal

    Agreed. I recently clicked on a couple of videos, and watched an ancient episode of Combat with Vic Morrow and the gang. The individual episode was broken into three parts. No adverts, just the video, fed in three parts. Kinda nice. But I don't want to start watching hours and hours of Combat.

    --
    Hail to the Nibbler in Chief.

    • (Score: 1) by anubi on Tuesday August 11 2020, @09:47PM

      by anubi (2828) on Tuesday August 11 2020, @09:47PM (#1035191) Journal

      I love those old Gunsmoke and Hee-Haw.

      So it's ad fraud if it's streamed, or copyright violation if played offline.

      --
      "Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]