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posted by Fnord666 on Monday September 21 2020, @12:25AM   Printer-friendly
from the don't-blink-or-you'll-miss-it dept.

Kotaku reports disgruntled streamers are complaining about Twitch adding ads to the middle of live streamed videos.

In an ideal world, ads would be kept to a minimum, allowed only on the backs of magazines people keep in their bathrooms, which nobody actually reads. But even in this fallen world, there's a point at which ad proliferation becomes ridiculous. For Twitch streamers, Twitch's new ad experiment just crossed that line.

Yesterday [Sept. 15] afternoon, Twitch announced that it's "testing" new mid-stream ads that streamers have no direct control over.

"Beginning in September, as part of an ad experiment, some viewers may begin to notice that they are receiving ads during streams that others in a channel aren't receiving," the company wrote on its website. "Like pre-rolls, these are ads triggered by Twitch, not by the creator."

Crucially, these ads utilize Twitch's "picture-by-picture" functionality, which basically means that the stream you're watching pops out into a smaller window while the ad rolls in the main window. However, ads will still steal the show from some viewers, with streamers none the wiser as to who can hear what they're saying (picture-by-picture mutes streams) and, therefore, understand what's happening on stream while ads are playing.

[...] "You're not YouTube," said Twitch partner ThatBronzeGirl on Twitter in response to Twitch's announcement. "When ads play in the middle of the stream, viewers actively miss out on content (muted or not). Add this to the fact that viewers are hit with an ad as soon as they enter a stream, so channel surfing is cumbersome. Idk why y'all hate viewer retention."

"This means either one of two things happens: 1) I schedule a break in the stream to have control over ads running that are proven to drive viewers away. 2) Viewers get an ad randomly that is all but guaranteed to drive them away. Which of those is for us though?" said variety streamer Deejay Knight.
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"If I don't play enough ads, Jeff Bezos literally comes to my stream and pushes the ad button, what do I do," said former Overwatch pro Seagull.

[...] As ever, this stands to disproportionately impact smaller and mid-sized streamers. These streamers don't have large, dedicated audiences, so they're looking to convert viewers into long-term subscribers (who, in turn, do not have to watch ads). Viewers who haven't subscribed to a streamer are less likely to stick around, or even channel surf away from more established names at all, if they're being stopped by ads at every turn.


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  • (Score: 1, Interesting) by Anonymous Coward on Monday September 21 2020, @04:16AM (3 children)

    by Anonymous Coward on Monday September 21 2020, @04:16AM (#1054232)

    Problem is that they don't need so many ads and Cable TV can still provide content without ads (they've done it before) it's just that eventually what happens is a few big companies start to monopolize various communication channels through government regulations. Take, for example, cableco/telco monopolies. Now they want to charge websites for access to their ISP customers (for instance) while ensuring regional monopolies from various governments and when all these government established monopolists demand payment to get traffic through their networks everyone has to start being more aggressive with ads to pay for everything and it also makes it more difficult for newcomers to enter the market.

    Broadcasting monopolies should have never just been granted to the highest bidder. If such monopolies are to exist at all they should absolutely be ad free and they should be allocated only in the public interest. No ads should ever exist across spectrum that the government establishes a monopoly on. EVER.

    Regional cableco/telco monopolies should not exist. Cable companies have incentive to restrict traffic from competing content providers in favor of their own.

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  • (Score: 2, Interesting) by Anonymous Coward on Monday September 21 2020, @10:06AM (1 child)

    by Anonymous Coward on Monday September 21 2020, @10:06AM (#1054319)

    Also Americans pay more for Cable/Internet, Cell phone service, pharmaceuticals/healthcare than other countries (and this nonsense that we allegedly fund their R&D is a lie).

    • (Score: 0) by Anonymous Coward on Monday September 21 2020, @01:56PM

      by Anonymous Coward on Monday September 21 2020, @01:56PM (#1054406)

      and one of the reasons that it's a lie is because those countries have their own FDA agencies and they conduct their own clinical trials and R&D to get approval for their medications. Governments generally only look at R&D done within their own countries before determining if something should be approved or not.

  • (Score: 2) by EvilSS on Tuesday September 22 2020, @12:50PM

    by EvilSS (1456) Subscriber Badge on Tuesday September 22 2020, @12:50PM (#1054915)
    What the fuck does that have to do with my original comment? Are you lost? Did you have a stroke? Twitch is not a cableco, telco, broadcaster. It is not a government monopoly.