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posted by Fnord666 on Monday September 21 2020, @12:25AM   Printer-friendly
from the don't-blink-or-you'll-miss-it dept.

Kotaku reports disgruntled streamers are complaining about Twitch adding ads to the middle of live streamed videos.

In an ideal world, ads would be kept to a minimum, allowed only on the backs of magazines people keep in their bathrooms, which nobody actually reads. But even in this fallen world, there's a point at which ad proliferation becomes ridiculous. For Twitch streamers, Twitch's new ad experiment just crossed that line.

Yesterday [Sept. 15] afternoon, Twitch announced that it's "testing" new mid-stream ads that streamers have no direct control over.

"Beginning in September, as part of an ad experiment, some viewers may begin to notice that they are receiving ads during streams that others in a channel aren't receiving," the company wrote on its website. "Like pre-rolls, these are ads triggered by Twitch, not by the creator."

Crucially, these ads utilize Twitch's "picture-by-picture" functionality, which basically means that the stream you're watching pops out into a smaller window while the ad rolls in the main window. However, ads will still steal the show from some viewers, with streamers none the wiser as to who can hear what they're saying (picture-by-picture mutes streams) and, therefore, understand what's happening on stream while ads are playing.

[...] "You're not YouTube," said Twitch partner ThatBronzeGirl on Twitter in response to Twitch's announcement. "When ads play in the middle of the stream, viewers actively miss out on content (muted or not). Add this to the fact that viewers are hit with an ad as soon as they enter a stream, so channel surfing is cumbersome. Idk why y'all hate viewer retention."

"This means either one of two things happens: 1) I schedule a break in the stream to have control over ads running that are proven to drive viewers away. 2) Viewers get an ad randomly that is all but guaranteed to drive them away. Which of those is for us though?" said variety streamer Deejay Knight.
"If I don't play enough ads, Jeff Bezos literally comes to my stream and pushes the ad button, what do I do," said former Overwatch pro Seagull.

[...] As ever, this stands to disproportionately impact smaller and mid-sized streamers. These streamers don't have large, dedicated audiences, so they're looking to convert viewers into long-term subscribers (who, in turn, do not have to watch ads). Viewers who haven't subscribed to a streamer are less likely to stick around, or even channel surf away from more established names at all, if they're being stopped by ads at every turn.

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  • (Score: 2) by HiThere on Monday September 21 2020, @12:37PM (2 children)

    by HiThere (866) on Monday September 21 2020, @12:37PM (#1054367) Journal

    No, it never promised that it would be free. But it did originally promise that it would be ad free.

    Javascript is what you use to allow unknown third parties to run software you have no idea about on your computer.
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  • (Score: 2) by legont on Monday September 21 2020, @12:56PM

    by legont (4179) on Monday September 21 2020, @12:56PM (#1054373)

    There are always two stages in the life of any company - build your customer base and screw your customer base.

    In this media case, be it new or old, it works simple. To really screw us they need to build a serious footprint so their services can't be easily refused. For this they need people and money. They get first by offering totally free service then they get second by offering subscription and promising add free. If we give them both, they will screw us.

    In our best interest is to deny them money for as long as possible so they can't get too big. Let them screw their investors. When they die because of bills, we will simply switch to other suckers.
    So, boys and girls who are young, never pay to them for as long as you can. Donate to soylent news and similar instead.

    "Wealth is the relentless enemy of understanding" - John Kenneth Galbraith.
  • (Score: 2) by EvilSS on Tuesday September 22 2020, @12:48PM

    by EvilSS (1456) Subscriber Badge on Tuesday September 22 2020, @12:48PM (#1054913)
    So again, what does that have to do with this? Because some completely different industry supposedly (Notice no one every provides any proof of that claim?) then every company will? That's the argument of a idiot.