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Spotify soars to 320 million listeners, with 144 million paid members:
Spotify soared past a worldwide listener milestone as the number of people using the service climbed 29% to 320 million in the third quarter, the music streaming service said Thursday. Excluding anyone who listens free with advertising, Spotify's paid members also rose 27% to 144 million, the company said.
The latest figures further cement Spotify as the world's biggest subscription music service.
How does it compare to p2p these days?
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Spotify Soars to 320 Million Listeners, with 144 Million Paid Members
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Life is not for everyone.
(Score: 2) by looorg on Friday October 30 2020, @01:43PM (1 child)
It's kind of interesting if they only manage to monetize about 1/4 listeners/users. That 1/4 more or less pays for the entire service and development. I guess they get a few clicks/listens/eyeballs etc from the others on the non-paid but ad-supported version.
Even tho it was just a few days ago that other service said they didn't care about people using non-sanctioned versions of the application that offered saving and not displaying ads. I guess Spotify have the same issues, in the past they have been I guess more aggressive in trying to deal with that issue but it's probably a doomed fight.
I guess other services might have similar numbers, after all how many people have not torrented a Netflix show etc or how many people will today download the second season of the Mandalorian instead of subbing to Disney+. So overall views compared to people that pay for it might be somewhat similar. Which I guess brings back the question that perhaps they should lower the cost to attract more customers? Or they are just fine with the way things are.
(Score: 2) by zoward on Friday October 30 2020, @07:13PM
I guess I'd assumed the ads on the ad-supported tier make it profitable. I suppose it's possible it's not quite profitable but works as a "gateway drug", getting people to eventually subscribe?