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McDonald's unveils McPlant line, which includes meatless patty co-created by Beyond Meat
McDonald's will test a meat-free burger in several markets next year as it adds plant-based menu offerings, which it has coined "McPlant."
International President Ian Borden said that McPlant was created "by McDonald's and for McDonald's." Borden said that the McPlant line could also include chicken substitutes.
McDonald's has not yet disclosed the supplier for the line. A company spokesperson declined to identify their supplier but said that McDonald's will not be manufacturing the products.
But a spokesperson for Beyond Meat said in a statement to CNBC that the company co-created the plant-based patty that will be available as part of the McPlant line. Shares of Beyond rose as much as 4% in afternoon trading after falling as much as 6% earlier on Monday. The stock, which was briefly halted for volatility in both morning and afternoon trading, is currently down less than 1%.
See also: Beyond Meat shares rise on news that it collaborated with McDonald's on the McPlant options
Beyond Meat earnings miss big on declining food service and consumer demand
Beyond Meat's partnership with McDonald's to develop the McPlant burger wasn't enough to keep shares from collapsing after the company posted third-quarter earnings that fell far below analysts' expectations.
The big miss sent shares tumbling nearly 29% in after markets closed Monday after reporting it generated $94.4 million in revenues and a loss of 28 cents per share versus the $132.8 million in revenue and 5 cents per share loss that analysts had expected.
Previously: Meatless "Beyond Burgers" Come to Fast Food Restaurants
Following IPO of Beyond Meat, Tyson Foods Plans Launch of its Own Meatless Products
Plant-Based "Impossible Burger" Coming to Every Burger King Location
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Bot Orders $18,752 of McSundaes Every 30 Minutes to Find If Machines are Working
(Score: 2) by Azuma Hazuki on Wednesday November 11 2020, @10:29AM (2 children)
I like veggie burgers that advertise themselves as such well enough, but still haven't tried these supposed perfect meat replacements. Maybe I will at some point. But if you're going to be vegetarian why not go the whole hog (pardon the mixed metaphor!) and, you know, eat things that are very clearly vegetarian foods and proud of it? Learning some Indian cooking is really helpful. I'm am omnivore but could plausibly go vegetarian with enough recipe wrangling.
I am "that girl" your mother warned you about...
(Score: 1, Interesting) by Anonymous Coward on Wednesday November 11 2020, @12:50PM
Up until recently all of the meat-replacement vegetarian foods tasted awful. I'm trying to transition the family to eating as little meat as possible, and they fight me when I simply don't buy any. The Beyond Meat beef substitute and the Impossible Foods beef substitutes are the best tasting beef replacements I've ever had, better than anything except top tier real beef. My wife and kids don't complain when I cook those. I made chili with Impossible Foods beef substitute yesterday, I made tacos with Beyond Meat beef substitute last week, and I have a stack of burgers of both types in the freezer that I'll be grilling soon.
I think true vegetarian foods that don't even pretend to be meat-like are the goal, but this kind of product is useful for the transition process.
Beyond Meat also makes chicken and sausage substitutes, but I think those taste as horrific as any meat substitute from ten years ago. Beef is the only thing they got right so far. And unfortunately, both product families are expensive - more costly than organic grass fed ground beef. I'm hoping as production ramps up that the prices come down, you're never going to switch most omnivores that pay half as much for adequate real meat and 20% less for equally tasty real meat.
(Score: 2) by Freeman on Wednesday November 11 2020, @05:35PM
The vegetarian burger at Burger King isn't awful. It just tastes like fast food. Not sure, if they overcooked the patty or what. Still, I'm much more of a Black Bean Burger kind of guy, than any "fake meat" burger. I really like some Kroger brand vegetarian breakfast patties, though.
Joshua 1:9 "Be strong and of a good courage; be not afraid, neither be thou dismayed: for the Lord thy God is with thee"