Can Google’s winning ways be applied to all kinds of businesses? The authors of “How Google Works,” ( http://www.howgoogleworks.net/ ) Eric Schmidt, Google’s former chief executive, and Jonathan Rosenberg, a former senior product manager at Google, firmly believe that they can.
The critical ingredient, they argue in their new book, is to build teams, companies and corporate cultures around people they call “smart creatives.” These are digital-age descendants of yesterday’s “knowledge workers,” a term coined in 1959 by Peter Drucker, the famed management theorist.
http://bits.blogs.nytimes.com/2014/09/28/the-google-formula-for-success/
Do people of SN agree that such success can be replicated in diverse environments, diverse cultures? Or, is Google's success one of a kind?
(Score: 0) by Anonymous Coward on Tuesday September 30 2014, @12:43PM
Their model depends heavily on having a stable cash cow (in this case, search advertising) to subsidize all of this experimentation.
Makes it somewhat hard to bootstrap.
It's also hard to prove that the model is really better than an alternative.
Have they created successful products? Sure. Did they create more than they would have if they used a different methodology? Maybe.