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posted by martyb on Friday September 10 2021, @03:58PM   Printer-friendly
from the an-ad-by-any-other-name... dept.

Paid influencers must label posts as ads, German court rules:

BERLIN, Sept 9 (Reuters) - Social media influencers who receive money from companies to promote products must clearly label such posts as advertisements, a top German court ruled on Thursday.

If the influencers are not paid, they can show products without the advertising label, the Federal Court of Justice ruled in the cases of three influencers on Facebook's (FB.O) social media site Instagram.

Influencers with thousands of followers can earn large fees from companies to promotes a product on Instagram.


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  • (Score: 5, Interesting) by DeathMonkey on Friday September 10 2021, @05:23PM (2 children)

    by DeathMonkey (1380) on Friday September 10 2021, @05:23PM (#1176725) Journal

    It doesn't really matter if anyone believes it or not, we have laws against advertisements that are not disclosed as such.

    And yes, even here in the good old fraud-curious US! [ftc.gov]

    Starting Score:    1  point
    Moderation   +3  
       Interesting=2, Informative=1, Total=3
    Extra 'Interesting' Modifier   0  
    Karma-Bonus Modifier   +1  

    Total Score:   5  
  • (Score: 0) by Anonymous Coward on Friday September 10 2021, @07:38PM (1 child)

    by Anonymous Coward on Friday September 10 2021, @07:38PM (#1176767)

    Yup, as long as it isn't in a movie, you have to disclose it.

    Wait, what?

    https://www.youtube.com/watch?v=hkA2a4_tNOs [youtube.com]

    • (Score: 3, Interesting) by DeathMonkey on Friday September 10 2021, @08:02PM

      by DeathMonkey (1380) on Friday September 10 2021, @08:02PM (#1176775) Journal

      "Promotional consideration provided by X" in the credits is the disclosure.