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Paid Influencers Must Label Posts as Ads, German Court Rules

posted by martyb on Friday September 10 2021, @03:58PM   Printer-friendly
from the an-ad-by-any-other-name... dept.

owl writes:

Paid influencers must label posts as ads, German court rules:

BERLIN, Sept 9 (Reuters) - Social media influencers who receive money from companies to promote products must clearly label such posts as advertisements, a top German court ruled on Thursday.

If the influencers are not paid, they can show products without the advertising label, the Federal Court of Justice ruled in the cases of three influencers on Facebook's (FB.O) social media site Instagram.

Influencers with thousands of followers can earn large fees from companies to promotes a product on Instagram.

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  • (Score: 0) by Anonymous Coward on Friday September 10 2021, @07:23PM

    by Anonymous Coward on Friday September 10 2021, @07:23PM (#1176756)

    Fair enough.

    If Fraulein Madchen is seductively spruiking a line of clothing, surely the nudes are exempt.