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Paid influencers must label posts as ads, German court rules:
BERLIN, Sept 9 (Reuters) - Social media influencers who receive money from companies to promote products must clearly label such posts as advertisements, a top German court ruled on Thursday.
If the influencers are not paid, they can show products without the advertising label, the Federal Court of Justice ruled in the cases of three influencers on Facebook's (FB.O) social media site Instagram.
Influencers with thousands of followers can earn large fees from companies to promotes a product on Instagram.
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Paid Influencers Must Label Posts as Ads, German Court Rules
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(Score: 2) by kazzie on Saturday September 11 2021, @04:54PM
The Advertising Standards Authority in the UK have been expecting this sort of labelling for a while (see example report from 2014 [asa.org.uk]), but have been pursuing a 'softly-softly', coercive approach. It's had coverage They've recently started naming and shaming [bbc.co.uk] influencers who aren't clearly labelling their paid-for content as ads, while threatening the stick of fines in the future.