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The next shot in the advertising/blocking war. AdNauseam is a FireFox plug-in, currently in beta, that works in conjunction with AdBlock and clicks ads while it blocks them.
The project was "initiated" by Helen Nissenbaum, Professor of Media, Culture and Communication, and Computer Science, at New York University.
As online advertising is becoming more automatic, universal and unsanctioned, AdNauseam works to complete the cycle by automating all ad-clicks universally and blindly on behalf of the target audience. Working in coordination with Ad Block Plus, AdNauseam quietly clicks every blocked ad, registering a visit on the ad networks databases. As the data gathered shows an omnivorous click-stream, user profiling, targeting and surveillance becomes futile.
They also state "AdNauseam serves as a means of amplifying users' discontent with advertising networks that disregard privacy and facilitate bulk surveillance agendas".
Will this help things with online advertising, or make them worse, assuming that's possible?
(Score: 2) by frojack on Tuesday October 28 2014, @01:54AM
Yeah, I can see both points of view, but bandwidth is still an issue, especially in the mobile world, and
it seems to me that there is an article on taxing by the GIG up on SN right now.
Actually, I don't block much except flash ads because of their annoying auto-activation.
I occasionally find other ads useful.
I'm not sure what happens to the net and free access to information once on-line advertising is beaten down to nothing.
At my day job we pay by the click for innocuous little google text ads. I don't know if they they pay their way in sales or not, I'd have to ask the sales guys. I do know our conversion (Clicks that result in a sale) rate is some positive number.
But if they stopped working altogether and we got big clickfraud bills I'm sure they would drop them.
No, you are mistaken. I've always had this sig.
(Score: 2) by metamonkey on Tuesday October 28 2014, @02:55PM
Yeah, but I don't think this runs on mobile platforms, so mobile isn't much of an issue. If you're using a laptop on a hotspot, disable the plugin.
Okay 3, 2, 1, let's jam.
(Score: 2) by pnkwarhall on Tuesday October 28 2014, @04:16PM
It's not as easy as you make it seem to accurately judge ROI/sales resulting from marketing efforts (in any marketing communication channel).
On the Internet specifically, there are tons of products/services being marketed that don't fall into a conversion pattern of "click an ad --> buy a product", and "engagement" metrics like ad clicks are often the best way to judge the "success" of an ad campaign. Correlation =/= causation ;) but for many marketers, engagement-to-sales/leads correlation is the best client-communication of ROI that they can manage.
The metric and correlation is what AdNauseam is meant to corrupt.
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