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posted by martyb on Wednesday December 08 2021, @11:55AM   Printer-friendly
from the who-wants-to-know? dept.

Whether people inform themselves or remain ignorant is due to three factors:

"The information people decide to expose themselves to has important consequences for their health, finance and relationships. By better understanding why people choose to get informed, we could develop ways to convince people to educate themselves."

The researchers conducted five experiments with 543 research participants, to gauge what factors influence information-seeking.

In one of the experiments, participants were asked how much they would like to know about health information, such as whether they had an Alzheimer's risk gene or a gene conferring a strong immune system. In another experiment, they were asked whether they wanted to see financial information, such as exchange rates or what income percentile they fall into, and in another one, whether they would have liked to learn how their family and friends rated them on traits such as intelligence and laziness.

[...] The researchers found that people choose to seek information based on these three factors: expected utility, emotional impact, and whether it was relevant to things they thought of often. This three-factor model best explained decisions to seek or avoid information compared to a range of other alternative models tested.

Some participants repeated the experiments a couple of times, months apart. The researchers found that most people prioritise one of the three motives (feelings, usefulness, frequency of thought) over the others, and their specific tendency remained relatively stable across time and domains, suggesting that what drives each person to seek information is 'trait-like'.

In two experiments, participants also filled out a questionnaire to gauge their general mental health. The researchers found that when people sought information about their own traits, participants who mostly wanted to know about traits they thought about often, reported better mental health.

Journal Reference:
Christopher A. Kelly, Tali Sharot. Individual differences in information-seeking [open], Nature Communications (DOI: 10.1038/s41467-021-27046-5)


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  • (Score: -1, Troll) by crafoo on Wednesday December 08 2021, @01:39PM (3 children)

    by crafoo (6639) on Wednesday December 08 2021, @01:39PM (#1202954)

    The researchers found that people choose to seek information based on these three factors: expected utility, emotional impact, and whether it was relevant to things they thought of often."

    Why is the 3rd factor some weird phrase and the first two are nice, concise phrases? I think the third was called something different before publication. Let's call it, "seeking confirmation". As in, seeking instances of confirmation bias of bad ideas you already have. In my experience, that is often a motivator for seeking information. I've watched annoyed people at bars do it on their phone, desperately bing'ing the internet for "facts" that backup their side of a barstool argument.

    Come on, let's be honest too. "Emotional impact" is just women. Women are emotional thinkers and naturally this is the reason they decide to do anything, ever. So yeah. "Expected utility" is obviously just what healthy men do. "Oh? Can I use this information to help my life not suck so bad tomorrow? Sounds good let's learn it."

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  • (Score: 1, Interesting) by Anonymous Coward on Wednesday December 08 2021, @02:46PM

    by Anonymous Coward on Wednesday December 08 2021, @02:46PM (#1202966)

    The third factor could be confirmation bias (IE not upsetting your world view), but it does seem harder to learn new stuff in a new field where you have less existing scaffolding to build from.

    Maybe both are just conservation of energy.

  • (Score: 1, Touché) by Anonymous Coward on Wednesday December 08 2021, @04:47PM

    by Anonymous Coward on Wednesday December 08 2021, @04:47PM (#1203004)

    ...because "salience" is a word most people would have to look up and even more people would misinterpret.

  • (Score: 2) by PiMuNu on Wednesday December 08 2021, @05:02PM

    by PiMuNu (3823) on Wednesday December 08 2021, @05:02PM (#1203013)

    > "Emotional impact" is just women.
    > "Expected utility" is obviously just what healthy men do.

    Laughs.