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Apple Ditched Intel, and It Paid Off

posted by martyb on Thursday December 30 2021, @07:34AM   Printer-friendly
from the planned-obsolescence dept.

takyon writes:

Apple ditched Intel, and it paid off

Apple's decision to ditch Intel paid off this year.

The pivot allowed Apple to completely rethink the Mac, which had started to grow stale with an aging design and iterative annual upgrades. Following the divorce from Intel, Apple has launched far more exciting computers which, paired with an ongoing pandemic that has forced people to work and learn from home, have sent Apple's Mac business soaring.

It wasn't always a given. When Apple announced its move away from Intel in 2020, it was fair to question just how well Apple could power laptops and desktop computers. Apple has used in-house chips for iPhones and iPads but had been selling Intel-powered computers for 15 years. It wasn't clear how well its macOS desktop software would work with apps designed to run on Intel chips, or whether its processors would offer any consumer benefits and keep up with intensive tasks that people turned to MacBooks to run.

[...] In April 2021, CEO Tim Cook said during the company's fiscal second-quarter earnings call that the M1 chip helped fuel the 70.1% growth in Apple's Mac revenue, which hit $9.1 billion during that quarter. The growth continued in fiscal Q3, when Mac revenue was up 16% year over year. [...] There was a slowdown in fiscal Q4, when Mac revenue grew just 1.6%, as Apple, like all manufacturers, saw a slowdown from the burst of sales driven by the start of the pandemic and dealt with supply chain woes. But fiscal Q4 sales didn't include revenue from its most exciting new computer of the year.

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  • (Score: 0) by Anonymous Coward on Saturday January 01 2022, @06:07PM

    by Anonymous Coward on Saturday January 01 2022, @06:07PM (#1209167)

    There are many places where 8GB is really, really not enough if you go and look at what used to be Apple's core audience; media production.

    A classic example is music producers using large orchestral libraries for live rendition. Of course, in offline rendering it wouldn't matter, but when you have the really big fancy libraries with all sorts of articulations those eat up RAM like crazy, to say nothing of all the software and plugins surrounding them.

    Of course, given their problems with audio glitching, it's not as if they're really pretending to care about audio production any more anyway ...