Stories
Slash Boxes
Comments

SoylentNews is people

posted by mrpg on Thursday January 20, @05:45PM   Printer-friendly
from the read-three-more-stories-to-earn-a-virtual-taco!-(redeem-via-IRC) dept.

How 'Gamification' of Everything Is Manipulating You (and How to Recognize It):

“Gamification” is the practice of adding game-like elements to non-game contexts. It isn’t new, nor it is always a negative, but it is being aimed at consumers and employees more and more frequently, whether to keep you addicted to an app, motivated at work, or inclined to spend your money on something.

[...] There’s nothing necessarily wrong with making consuming a product or doing a job “fun,” but when marketers and employers are hacking our pleasure centers in ways we don’t fully recognize, that’s manipulation, and that’s not really a game. Below are some of the tricks of the gamification trade, so you can spot it before it happens to you.

Behaviorists’ studies of rats and humans prove that both species are more motivated by intermittent, unpredictable rewards than anticipated ones. Rats will pull the lever more often if they sometimes get a food pellet than if they always get a food pellet, and gamblers would never play a slot machine that returned 89 cents every time they put in a dollar, even though that’s what will happen over time.

Some of the tricks are: Variable rewards and suspense, Manipulating our desire for progress, and Engagement and “streaks”.


Original Submission

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 2) by JoeMerchant on Friday January 21, @03:28AM

    by JoeMerchant (3937) on Friday January 21, @03:28AM (#1214445)

    Those same people will happily spend a lot of money

    On themselves. Note that this includes philanthropic spending - one of the biggest ego strokers of all.

    It really depends on context whether engagement is just for ego or first for money, later for ego.

    A lot of people who don't need money work anyway, and the fact that they're paid money for their work is strong support for their self esteem / ego.

    --
    Україна не входить до складу Росії.
    Starting Score:    1  point
    Karma-Bonus Modifier   +1  

    Total Score:   2