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posted by mrpg on Thursday January 20, @05:45PM   Printer-friendly
from the read-three-more-stories-to-earn-a-virtual-taco!-(redeem-via-IRC) dept.

How 'Gamification' of Everything Is Manipulating You (and How to Recognize It):

“Gamification” is the practice of adding game-like elements to non-game contexts. It isn’t new, nor it is always a negative, but it is being aimed at consumers and employees more and more frequently, whether to keep you addicted to an app, motivated at work, or inclined to spend your money on something.

[...] There’s nothing necessarily wrong with making consuming a product or doing a job “fun,” but when marketers and employers are hacking our pleasure centers in ways we don’t fully recognize, that’s manipulation, and that’s not really a game. Below are some of the tricks of the gamification trade, so you can spot it before it happens to you.

Behaviorists’ studies of rats and humans prove that both species are more motivated by intermittent, unpredictable rewards than anticipated ones. Rats will pull the lever more often if they sometimes get a food pellet than if they always get a food pellet, and gamblers would never play a slot machine that returned 89 cents every time they put in a dollar, even though that’s what will happen over time.

Some of the tricks are: Variable rewards and suspense, Manipulating our desire for progress, and Engagement and “streaks”.


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  • (Score: 2) by janrinok on Friday January 21, @09:28PM

    by janrinok (52) Subscriber Badge on Friday January 21, @09:28PM (#1214629) Journal

    Are you saying that aristarchus is being punished because of admin's unsubstantiated accusations of using sockpuppets? Have admin encouraged down-modding based on these rumors? So aristarchus is being blackballed, and censored, and dare we say it, "cancelled"??

    1. It has nothing at all to do with you AC, but....
    2. No, we we most certainly haven't said that. Why should you imagine that we have? If Aristarchus was being unfairly down-modded, as has happened once in the past, wouldn't you want us to take action? I am explaining the rules for all of us, not just for Aristarchus.
    3. The people that were subjected to moderation bans had to log in to moderate. Their names are recorded against their moderations. There is nothing 'unsubstantiated' about it.

    The users associated with the sock puppets that were disabled were all sent messages explaining why they were being banned. They were invited to contact us for further information. None of them chose to do so. Probably because they don't exist.....

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