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posted by mrpg on Thursday January 20, @05:45PM   Printer-friendly
from the read-three-more-stories-to-earn-a-virtual-taco!-(redeem-via-IRC) dept.

How 'Gamification' of Everything Is Manipulating You (and How to Recognize It):

“Gamification” is the practice of adding game-like elements to non-game contexts. It isn’t new, nor it is always a negative, but it is being aimed at consumers and employees more and more frequently, whether to keep you addicted to an app, motivated at work, or inclined to spend your money on something.

[...] There’s nothing necessarily wrong with making consuming a product or doing a job “fun,” but when marketers and employers are hacking our pleasure centers in ways we don’t fully recognize, that’s manipulation, and that’s not really a game. Below are some of the tricks of the gamification trade, so you can spot it before it happens to you.

Behaviorists’ studies of rats and humans prove that both species are more motivated by intermittent, unpredictable rewards than anticipated ones. Rats will pull the lever more often if they sometimes get a food pellet than if they always get a food pellet, and gamblers would never play a slot machine that returned 89 cents every time they put in a dollar, even though that’s what will happen over time.

Some of the tricks are: Variable rewards and suspense, Manipulating our desire for progress, and Engagement and “streaks”.


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  • (Score: -1, Troll) by Anonymous Coward on Friday January 21, @11:33PM (3 children)

    by Anonymous Coward on Friday January 21, @11:33PM (#1214658)

    Hmm, almost nothing of what janrinok says is true? Ari can't post. He is banned. Go ahead, ask me how I know this.

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  • (Score: 0) by Anonymous Coward on Saturday January 22, @05:57AM (2 children)

    by Anonymous Coward on Saturday January 22, @05:57AM (#1214721)

    OK. How do you know this?

    • (Score: 2) by janrinok on Sunday January 23, @08:46AM

      by janrinok (52) Subscriber Badge on Sunday January 23, @08:46AM (#1214959) Journal

      Well, what a surprise. A day later and no response from the AC who wanted us to challenge him.

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    • (Score: -1, Offtopic) by aristarchus on Tuesday January 25, @11:32AM

      by aristarchus (2645) on Tuesday January 25, @11:32AM (#1215551) Journal

      Because I AM aristarchus, and my wife is, too! Janrinok is a bit slow on the uptake. Check in next week.

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      #Freearistarchus, again!!!!!1!!