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Europeans' Data Shared 376 Times Daily in Advertising Sales, Report Says

posted by janrinok on Wednesday May 18 2022, @01:46PM   Printer-friendly
from the sharing-is-caring dept.

upstart writes:

Europeans' data shared 376 times daily in advertising sales, report says:

The study, by the Irish Council for Civil Liberties (ICCL), found that the average European user's data is shared 376 times per day.

The figure rises to 747 times daily for US-based users, the report claims.

The revenue from digital adverts is what keeps most internet services free to use.

The ICCL is currently engaged in legal action with the digital ad industry and the Data Protection Commission against what it describes as an epic data breach, arguing that nobody has ever specifically consented to this practice.

It includes information about the device the page is loading on, some details about where that device is, and other information such as previous websites visited and their subject matter.

[...] The report claims that:

  • data about US web users' habits are shared in advert sales processes 107 trillion times per year. European users' data is shared 71 billion times
  • Germany's individual internet users' data is shared once every minute that they are online, using a calculation based on averages

Tech reporter Parmy Olson, writing for Bloomberg, said: "If the exhaust of our personal data could be seen in the same way pollution can, we'd be surrounded by an almost impenetrable haze that gets thicker the more we interact with our phones."

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  • (Score: 2, Touché) by Anonymous Coward on Wednesday May 18 2022, @02:14PM (4 children)

    by Anonymous Coward on Wednesday May 18 2022, @02:14PM (#1245929)

    I don't care if you know that I posted on SoylentNews or that I'm going to go to Amazon next, because I use an ad blocker and don't see your dumb advertisements.

    Starting Score:    0  points
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  • (Score: 5, Interesting) by PiMuNu on Wednesday May 18 2022, @04:45PM (2 children)

    by PiMuNu (3823) on Wednesday May 18 2022, @04:45PM (#1245980)

    Hope you don't search for anything serious and medical related at the same time that you need a mortgage.

    Note that capitalism *requires* the banks to do everything they can to understand the risk they are taking on when they give you a loan.

    • (Score: 1, Insightful) by Anonymous Coward on Wednesday May 18 2022, @09:30PM (1 child)

      by Anonymous Coward on Wednesday May 18 2022, @09:30PM (#1246055)

      Shirley, you mean _predatory_ capitalism. I don't see how this "we must find every single way in which we can fuck you over" is inherent to capitalism at all...

  • (Score: 2) by PiMuNu on Wednesday May 18 2022, @04:47PM

    by PiMuNu (3823) on Wednesday May 18 2022, @04:47PM (#1245981)

    ps: hope that no one who has you in their contact list and uses FriendFace/TwitBrains/alia has a bad credit rating as well.