Stories
Slash Boxes
Comments

SoylentNews is people

SoylentNews is powered by your submissions, so send in your scoop. Only 18 submissions in the queue.
posted by martyb on Saturday November 22 2014, @03:58AM   Printer-friendly
from the waiting-for-apple-to-upgrade-it-to-retina® dept.

The NYT reports that the largest and most expensive digital billboard in Times Square stands eight stories tall and is nearly as long as a football field, spanning the entire block from 45th Street to 46th Street on Broadway and contains nearly 24 million LED pixels, each containing tiny red, blue and green lights. At a going rate of more than $2.5 million for four weeks, the megascreen ranks as one of the most expensive pieces of outdoor ad real estate on the market. A digital art exhibition by the critically acclaimed Universal Everything studio collective will animate the screen until November 24, when Google will take over as the exclusive, debut advertiser with a campaign that runs through the New Year. Size matters in Times Square,” said Harry Coghlan. “Sometimes it just comes down to wanting to stand out, and it comes down to ego.”

One of the oldest forms of advertising, billboards are attracting new attention as digital displays allow for new levels of real-time interactivity. Each day, more than 300,000 pedestrians are estimated to enter the Times Square “bow tie,” where Seventh Avenue intersects with Broadway between 42nd and 47th Streets. “People go to the Grand Canyon to see the most visually stunning natural canyon in the world” says Tim Tompkins. “They come to Times Square to see the most digitally striking canyon in the world.”

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 2) by maxwell demon on Saturday November 22 2014, @12:01PM

    by maxwell demon (1608) on Saturday November 22 2014, @12:01PM (#118744) Journal

    To put the number in relation:

    A 4K screen has roughly 8 million pixels. So the times square wall has about as many pixels as three 4K screens.

    --
    The Tao of math: The numbers you can count are not the real numbers.
    Starting Score:    1  point
    Karma-Bonus Modifier   +1  

    Total Score:   2  
  • (Score: 2) by bob_super on Saturday November 22 2014, @06:30PM

    by bob_super (1357) on Saturday November 22 2014, @06:30PM (#118856)

    When it gets hacked, that's gonna be one heck of a Goatse.