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posted by hubie on Tuesday June 21 2022, @07:57AM   Printer-friendly
from the opening-the-kimono dept.

Regulators in the EU first began probing tech giants' advertising dominance last year:

While Google's multiple antitrust cases continue to drag on here in the U.S., it looks like the search giant's starting to make a few concessions across the pond. Reuters reports that Google's parent company, Alphabet, has made an offer to European Union regulators in response to an ongoing investigation into the tech giants' adtech business: Don't fine us, and we'll let other companies place their ads on YouTube.

Alphabet has reportedly offered to allow its rival advertising technology companies to place ads beside YouTube videos in negotiations with the European Commission, rather than obligating them to use Google Ad Manager, Display & Video 360, and Google Ads to do so. [...]

Amazon has reportedly ceded ground in a similar antitrust investigation. The ecommerce company has offered to boost third-party sellers' visibility in its online marketplace and to share shopper data with them so as to avoid fines, Reuters reports. European regulators could fine Google and Amazon up to 10% of the companies' global revenue if they do conclude the tech giants engaged in anti-competitive practices.

In many ways, the EU probe mirrors another stateside antitrust case against the tech giant that's currently being spearheaded by Texas Attorney General Ken Paxton. [...]

The biggest difference between the Texas case and the EU case, if the Reuters report is to be believed, would be Google's response. Google filed a motion to dismiss Paxton's case at the start of 2022 on the grounds that, essentially, Google toppled the ad market because it's really good at innovating, and those thousands of other companies just aren't.

"State Plaintiffs' complaint—cheered on by a handful of Google's rivals who have failed to invest properly, compete successfully, or innovate consistently—might serve the narrow interests of those rivals," Google wrote in the motion. "But it also threatens to stifle the dynamism that drives Google and other firms to deliver the products on which businesses and consumers depend every day."


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  • (Score: 4, Interesting) by Freeman on Tuesday June 21 2022, @03:14PM (1 child)

    by Freeman (732) on Tuesday June 21 2022, @03:14PM (#1254913) Journal

    I find the advertisements put in by the channel owners I.E., the "now a word from our sponsor" kind of things. It reminds me of television 50+ years ago where sure you were getting an advertisement. But, X person that you like to listen to / watch is giving you the advertisement themselves. They are doing what they need to do to make money, so they can do what they like doing. Which works, so long as it doesn't keep shifting to the 15 minutes of commercials, 15 minutes of show, 15 minutes of commercials, then last 15 minutes of show. Because, that's what drove me away from TV. Netflix lured me into their cheap DVD rentals, then pioneered the whole Video streaming thing for entertainment. Now, people want me to pay and watch commercials? Just say No and Amazon, Hulu, etc. won't do it. Straight up ditch them in droves and they will get the hint or go bankrupt. Either one works.

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  • (Score: 4, Interesting) by FatPhil on Tuesday June 21 2022, @03:57PM

    by FatPhil (863) <pc-soylentNO@SPAMasdf.fi> on Tuesday June 21 2022, @03:57PM (#1254934) Homepage
    I know exactly how long, and typically where, the sponsor messages will be in most of the channels I regularly watch. Two taps on the right arrow key, and I'm back to content again.

    I watch all vids via yt-dlp (done as soon as a vid look interesting, I may watch it only hours, days, or weeks later), so don't get any of the interstitials.
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