Stories
Slash Boxes
Comments

SoylentNews is people

posted by hubie on Tuesday June 21 2022, @07:57AM   Printer-friendly
from the opening-the-kimono dept.

Regulators in the EU first began probing tech giants' advertising dominance last year:

While Google's multiple antitrust cases continue to drag on here in the U.S., it looks like the search giant's starting to make a few concessions across the pond. Reuters reports that Google's parent company, Alphabet, has made an offer to European Union regulators in response to an ongoing investigation into the tech giants' adtech business: Don't fine us, and we'll let other companies place their ads on YouTube.

Alphabet has reportedly offered to allow its rival advertising technology companies to place ads beside YouTube videos in negotiations with the European Commission, rather than obligating them to use Google Ad Manager, Display & Video 360, and Google Ads to do so. [...]

Amazon has reportedly ceded ground in a similar antitrust investigation. The ecommerce company has offered to boost third-party sellers' visibility in its online marketplace and to share shopper data with them so as to avoid fines, Reuters reports. European regulators could fine Google and Amazon up to 10% of the companies' global revenue if they do conclude the tech giants engaged in anti-competitive practices.

In many ways, the EU probe mirrors another stateside antitrust case against the tech giant that's currently being spearheaded by Texas Attorney General Ken Paxton. [...]

The biggest difference between the Texas case and the EU case, if the Reuters report is to be believed, would be Google's response. Google filed a motion to dismiss Paxton's case at the start of 2022 on the grounds that, essentially, Google toppled the ad market because it's really good at innovating, and those thousands of other companies just aren't.

"State Plaintiffs' complaint—cheered on by a handful of Google's rivals who have failed to invest properly, compete successfully, or innovate consistently—might serve the narrow interests of those rivals," Google wrote in the motion. "But it also threatens to stifle the dynamism that drives Google and other firms to deliver the products on which businesses and consumers depend every day."


Original Submission

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 0) by Anonymous Coward on Tuesday June 21 2022, @06:23PM

    by Anonymous Coward on Tuesday June 21 2022, @06:23PM (#1254975)

    Who let the retard in?