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Porsche's new companies are all about electric bikes:
In the future, you may come across a lot more two-wheeled Porsches on the streets. The luxury automaker has launched two new joint ventures with Dutch company Ponooc Investment B.V., and they're both all about electric bikes. Porsche eBike Performance GmbH is based in Ottobrunn near Munich and will develop components, including motors and batteries. Anything it creates will then be used by P2 eBike GmbH, the second joint venture based in Stuttgart, to manufacture Porsche-branded e-bikes for consumers that the company plyans to launch starting in the middle of the decade.
Porsche is far from a newcomer in the e-bike space. In 2021, it debuted two electric bikes inspired by the Taycan and were made to complement the Cross Turismo, which has a rear carrier. Those bikes, however, along with their motors and gear shifting systems, were manufactured by Japanese bicycle industry giant Shimano. With one company developing parts and another working on the consumer bikes themselves, the upcoming products the joint ventures will release will be all (or at least mostly) Porsche.
The components business will use the e-bike drive systems develop by Fazua, a company Porsche recently acquired, as noted by Electrek. However, it will also develop e-bike systems under the Porsche brand name — it will even sell the technology it designs to other brands. As with anything Porsche, the bikes under the new ventures will most likely not come cheap: Its Taycan-inspired bikes, for instance, set buyers back at least $8,500 at launch, with the sports model selling for prices that start at $10,700.
(Score: 2) by stretch611 on Friday August 05 2022, @11:07PM (25 children)
My first thought on seeing the price... F-ME!!!
Then I thought just who they are going to sell these too? Who can afford that for a bike... Not even a motorcycle costs that much.
Well then I thought of how much the price of cars went up since covid/supply chain issues and did a search... Yup, entry level motorcycles are still between $5000 and $10000.
I agree with the parent post... Just who the hell do they think are going to buy a $10,000 electric bike?
Hell, even a Segway [wikipedia.org] will be considered a marketing success compared to the flop that this bike will likely become.
Now with 5 covid vaccine shots/boosters altering my DNA :P
(Score: 2) by Immerman on Saturday August 06 2022, @01:22AM (13 children)
Eh, they're Porsche. From the simulators I've driven, the high price is one of their vehicles' main selling points. Eh? Eh?
But seriously - have you looked at the high end e-bike market lately? There's not exactly a shortage of options well over 5-grand. Heck, you have long had many options to spend over $10k on a non-electric bike if you're a serious enthusiast, and mid-drive ebikes with torque sensors for a more intuitive experience *start* at $2k
I certainly wouldn't consider paying such an amount, but I suspect it's like the high-end sports car market - with the benefit that a much larger percentage of the population could afford them if they really wanted to.
(Score: 2) by legont on Saturday August 06 2022, @03:49AM (12 children)
I've a friend who owns three 10K+ regular bikes. His community truly hates electric. The reason is it's possible to build a bike that looks totally normal but would give the owner 50-250% extra power.
There will be blood.
"Wealth is the relentless enemy of understanding" - John Kenneth Galbraith.
(Score: 0) by Anonymous Coward on Saturday August 06 2022, @05:27AM
I used to ride 5km along a bike path as my daily commute. Took it easy to avoid arriving all sweaty and it would take about 15 minutes. I was occasionally passed by a big fat guy going at least twice as fast as I was. Took a couple of times before I realized he had a practically silent and well hidden electric drive.
(Score: 0) by Anonymous Coward on Saturday August 06 2022, @05:37AM (8 children)
There won't be blood.
The first thing these buyers would do with a $10k racing bike is try to drill a hole in the carbon frame to add a basket and headlamp. It's a completely different market with no overlap. I ride a heavy, fat tire eBike with day-glo stickers, basket, bell, wide seat, step thru eeeezeeee frame. The skinny cunts in lycra can overtake me all day long I dont give a fuck.
(Score: 2) by quietus on Saturday August 06 2022, @07:28AM (7 children)
What the OP is referring to probably is that the drive systems have become so advanced that battery and engine can be hidden completely within a normal looking racing bike. These systems are a godsend for the older Lycra- clad crowd who would otherwise have to dabble in doping to pretend that they can still keep up with the young ones.
Pro-races these days are controlled for this with frame scanners. An (in)famous case happened here in Belgium, about 4 years ago (women cyclocross).
(Score: 2) by JoeMerchant on Saturday August 06 2022, @01:05PM (2 children)
That truly trained Lycra clad community is highly visible, but probably has fewer competitive members than the NFL has paid players.... It's a niche within a niche.
Add the weekend warrior poseurs and it grows tenfold or more, but you are still talking about less than one per thousand people in most communities.
Like Gucci, anything with Porsche on it will sell in some quantities, but Gucci made far more money on their lower cost so-called knockoff products than they ever did on the genuine luxury goods.
🌻🌻 [google.com]
(Score: 2) by quietus on Sunday August 07 2022, @10:02AM (1 child)
Gucci is about status, isn’t it — you buy their trinkets to suggest to others that you’ve got a whole closet of the real stuff at home: the ordinary people just catched you unawares, in casual mode.
For the opposite reason I think Porsche will silently leave the market after a few years. Most cyclists here are organised in clubs, where discussing drives, the merits and prices of the gear, and what’s happening in pro-cycling are the main pastime. In those circles you’re considered an amateur if you don’t recognize a pro-cyclist on telly based on his saddle position and favorite gear shift.
Couple that with the price of a decent racing bike starting at 3.5k, and Porsche will have a hard time selling just because of high price and muh name.
(Note that the ratio of cyclists is much higher here: I’d place it more at 1 per 70 inhabitants, if you’d include cyclocross and MTB)
(Score: 2) by JoeMerchant on Sunday August 07 2022, @01:16PM
Well, Porsche is also most definitely about status. They talk about performance heritage, etc. but deep down inside, they all know: it's a club, just like Ferrari and to a lesser extent BMW, and to join you just have to own (or lease) a car...
I agree that serious cyclists will shun the Porsche products en-masse, but I think I mentioned above: for every serious cyclist there are 10+ poseurs, so the question becomes: can Porsche appeal to the poseurs in sufficient quantity to support a product line?
I think not in bicycles, but in the world of cars and car racing they do. At any given "open competition" autocross type event, you'll usually see about 1% Porsche representation, and for every one seen in open competition there are two who compete in more 'exclusive' marque specific events. Porsche has legit competitive chops at some of the higher levels of auto racing, but when you get down into sub-0.1% wealth individual owner-drivers, the price/performance ratio isn't really there. I mean, you pay your Porsche money and you get something that is not entirely embarrassing to drive on the track, but you could definitely get better performance per dollar elsewhere. What you really get with the Porsche is entree' to the marque specific events, and they smell like a Country Club (my father has been a member since I was about 12...)
Now, "e-drive made by Porsche" might carry a little brand value in the larger marketplace, maybe enough to mark up the motor by 10% or so, and you don't have to run the whole service and support network from Porsche to do that. I put a V6 conversion kit in my Miata, and while I am perfectly satisfied that it's a 275hp Ford Duratec, it comes from an (ooooh) Jaguar S-Type, and the engine design for the Jaguar variant was developed in part by (aaaah) Cosworth and (mmmmn) Porsche. That "brand value" in turn helped to sell over 100 kits, which is why I went with that particular kit: because they had the experience of 100+ kit builds all in one place, something the guys who are just yanking (best hp/$ ratio) Duratecs out of old Lincolns don't have.
🌻🌻 [google.com]
(Score: 2) by mcgrew on Saturday August 06 2022, @03:51PM (3 children)
Most people don't realize mine is electric unless I tell them. The battery is in the frame and the motor is in the back wheel hub. It looks like a normal bicycle, except it's bigger. Most people notice the fat tires first.
mcgrewbooks.com mcgrew.info nooze.org
(Score: 2) by legont on Sunday August 07 2022, @04:36AM (1 child)
Which one do you have? I am shopping.
"Wealth is the relentless enemy of understanding" - John Kenneth Galbraith.
(Score: 2) by mcgrew on Monday August 08 2022, @05:57PM
Aventon Aventure. Pretty happy with it so far.
mcgrewbooks.com mcgrew.info nooze.org
(Score: 2) by quietus on Sunday August 07 2022, @10:10AM
That’s a growing tendency here. A few years ago it was pretty clear which was an e-bike and which not, with the battery a tell-tale sign. I’d estimate that 80% of all adult bikes are now e-bikes, where 10-20% you can only tell by the speed and, on closer look, the wheel nave.
(Score: 2) by Immerman on Saturday August 06 2022, @03:14PM (1 child)
Seems to me there's four main reasons to ride a bike outside of formal races (where cheating is rightfully despised):
Fun
Transportation
Training for racing
Because you're a hyper-competitive douche who wants to feel superior to other people.
That last group are the only ones who have any reason to object to electric bikes. But since they're also the group responsible for almost all of the bad reputation of bicycling, I say F$#@ their opinion.
(Score: 2) by legont on Sunday August 07 2022, @04:28AM
They use the same app to claim their achivements and then somebody from admin or respected community member has to either approve or deny a particular run over the same road.
Basically, electric bikes are destroying an established world wide competitive amateur racing.
"Wealth is the relentless enemy of understanding" - John Kenneth Galbraith.
(Score: 2) by legont on Saturday August 06 2022, @03:35AM (8 children)
A few years back ford came to the office and propose an investment into a mass self driving car at... $500,000 starting price. Wall Street boys passed.
"Wealth is the relentless enemy of understanding" - John Kenneth Galbraith.
(Score: 2) by mcgrew on Saturday August 06 2022, @03:55PM (7 children)
The original 8 bit 64k RAM IBM PC was $4,000 forty years ago, the Apple was even more expensive. I've watched tech prices drop all my life, and I'm 70. In 1977 a 24 inch color TV was $600 in 1977 dollars.
mcgrewbooks.com mcgrew.info nooze.org
(Score: 2) by legont on Sunday August 07 2022, @04:33AM (6 children)
A reasonable computer have had the same price all over the years. To be on the cutting age you'd have to spend the same $4000 inflation adjusted now.
As per TVs, it's a different story.
"Wealth is the relentless enemy of understanding" - John Kenneth Galbraith.
(Score: 2) by mcgrew on Monday August 08 2022, @05:49PM (5 children)
Yes, but a $4000 computer from 1995 wouldn't even display a modern web page using the U of I browser. My $120 cell phone has more computing power than NASA did when men walked on the moon. ENIAC wouldn't even power a singing Hallmark card.
mcgrewbooks.com mcgrew.info nooze.org
(Score: 2) by legont on Tuesday August 09 2022, @12:44AM (4 children)
I am not sure I get your point.
"Wealth is the relentless enemy of understanding" - John Kenneth Galbraith.
(Score: 2) by mcgrew on Friday August 12 2022, @01:19PM (3 children)
The point was that electric technology always gets cheaper and never more expensive. I've never in my 70 years seen technology get more expensive, just cheaper and/or better. That was an example. Another is an electric drill I have that my dad bought for $50 in 1960. I've lost the chuck. I bought a new professional use drill that uses rechargeable batteries, is lighter and more powerful, and needs no chuck that I paid $100.00 for. Remember, a McDonald's hamburger was 15¢ and is now $2.49 for the same burger.
mcgrewbooks.com mcgrew.info nooze.org
(Score: 2) by legont on Saturday August 13 2022, @05:26AM (2 children)
Well, compressed air driven tools are still 5 times cheaper than electric ones and they never go bad if a drop of oil per day rule is followed. I don't know how much they were in 1960, but nowadays I have them all as they are dirt cheap and still better than electric for many applications. My compressor was made in 60s though and I got it for free on a garage sale.
You can, off course, argue that a compressor itself is electric, for which I'd reply it does not have to be. Regardless, the main issue is and ever was the battery. It does go bad used or not. Actually, if a battery is not used it goes bad much faster which is an issue for an occasional user.
"Wealth is the relentless enemy of understanding" - John Kenneth Galbraith.
(Score: 2) by mcgrew on Saturday August 13 2022, @08:06PM (1 child)
I was comparing a 1960 electric drill to a 2019 electric drill. Comparing an electric drill to a pneumatic drill is apples and oranges.
mcgrewbooks.com mcgrew.info nooze.org
(Score: 2) by legont on Sunday August 14 2022, @11:34PM
You compared two electric drills and implied that electric technology develops well.
I compared electric technology to pneumatic one and implied that it's even better tech.
"Wealth is the relentless enemy of understanding" - John Kenneth Galbraith.
(Score: 2) by mcgrew on Saturday August 06 2022, @03:48PM
An entry level motorcycle has a really small engine, usually under 100 CC displacement. Your Porsche will be priced more like a Harley Davidson 1200 Hog than a 75 CC Suzuki.
mcgrewbooks.com mcgrew.info nooze.org
(Score: 2) by FatPhil on Sunday August 07 2022, @09:46AM
Great minds discuss ideas; average minds discuss events; small minds discuss people; the smallest discuss themselves