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hubie writes:

People are touched by small kindnesses and led to greater generosity, new research shows:

Anyone who has given a friend a ride, baked cookies for a sick family member, or even bought a stranger a cup of coffee knows acts of kindness can enhance happiness.

But such random acts of kindness are still somewhat rare. Texas McCombs Assistant Professor of Marketing Amit Kumar set out to discover why people don't engage in prosocial acts — such as helping, sharing, or donating — more often.

In a new study, Kumar, along with Nicholas Epley of the University of Chicago, found that people often underestimate how good these actions make recipients feel. Givers tend to focus on the object they're providing or action they're performing, while receivers instead concentrate on the feelings of warmth the act of kindness has conjured up. Givers' "miscalibrated expectations" — that receivers are solely concerned with the gift itself — can function as a barrier to performing more prosocial behaviors.

[...] The researchers' findings offer practical implications and advice for people going about their everyday lives. When people realize their small actions have a large impact, they can choose to be nicer and carry out more acts of random kindness, enhancing both their well-being and that of others.

"Positive interpersonal contact is a powerful source of happiness," Kumar says. "It will make you feel better and someone else feel better, even better than you think they'll feel. A little good doesn't just go a long way — it goes an unexpectedly long way."

Video summary

See also: Friends Enjoy Being Reached Out to More Than We Think

Journal Reference:
Kumar, A., & Epley, N. (2022). A little good goes an unexpectedly long way: Underestimating the positive impact of kindness on recipients. Journal of Experimental Psychology: General. 10.1037/xge0001271

Original Submission