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posted by LaminatorX on Wednesday December 03 2014, @08:54PM   Printer-friendly
from the gateway-to-the-stomach dept.

Allison Griswold reports at Slate that Pizza Hut wants to help you order your food subconsciously with a new product that is being tested at 300 locations across the UK that uses eye-tracking technology to allow diners to order within seconds using only their eyes. The digital menu shows diners a canvas of 20 toppings and builds their pizza based on which toppings they look at longest. To try again, a diner can glance at a "restart" button. "Finally the indecisive orderer and the prolonged menu peruser can cut time and always get it right," a Pizza Hut spokesperson said in a statement, "so that the focus of dining can be on the most important part - the enjoyment of eating!" According to news release from Tobii Technology, the Subconscious Menu can determine which ingredients your mind and eyes have been looking at longest in exactly 2.5 seconds. The menu then uses a powerful mathematical algorithm to identify, from 4896 possible ingredient combinations, the customer’s perfect pizza. "Tests on the Subconscious Menu have been incredibly positive with 98% of people, recommended a pizza with ingredients they love."

 
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  • (Score: 3, Funny) by maxwell demon on Wednesday December 03 2014, @09:01PM

    by maxwell demon (1608) on Wednesday December 03 2014, @09:01PM (#122392) Journal

    The indecisive orderer will get the pizza with the undefinable topping which he looked at longest because he tried to find out what it was. The taste of it teaches him to decide faster next time. ;-)

    --
    The Tao of math: The numbers you can count are not the real numbers.
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  • (Score: 1, Funny) by Anonymous Coward on Wednesday December 03 2014, @09:04PM

    by Anonymous Coward on Wednesday December 03 2014, @09:04PM (#122395)

    just have to make sure my eyes don't accidentally pass over some dude's crotch... else i might get extra sausage

    • (Score: 2) by bob_super on Wednesday December 03 2014, @09:19PM

      by bob_super (1357) on Wednesday December 03 2014, @09:19PM (#122400)

      I was gonna try the app version, but I'm worried about the exact taste of a Sausage/Melon/raisins pizza

  • (Score: 1, Insightful) by Anonymous Coward on Wednesday December 03 2014, @09:06PM

    by Anonymous Coward on Wednesday December 03 2014, @09:06PM (#122396)

    They serve another kind of pizza?

  • (Score: 0) by Anonymous Coward on Thursday December 04 2014, @01:22AM

    by Anonymous Coward on Thursday December 04 2014, @01:22AM (#122440)

    But... /R is countably infinite.