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Pizza Hut Tests New “Subconscious Menu” That Reads Your Mind

posted by LaminatorX on Wednesday December 03 2014, @08:54PM   Printer-friendly
from the gateway-to-the-stomach dept.

Ting Model writes:

Allison Griswold reports at Slate that Pizza Hut wants to help you order your food subconsciously with a new product that is being tested at 300 locations across the UK that uses eye-tracking technology to allow diners to order within seconds using only their eyes. The digital menu shows diners a canvas of 20 toppings and builds their pizza based on which toppings they look at longest. To try again, a diner can glance at a "restart" button. "Finally the indecisive orderer and the prolonged menu peruser can cut time and always get it right," a Pizza Hut spokesperson said in a statement, "so that the focus of dining can be on the most important part - the enjoyment of eating!" According to news release from Tobii Technology, the Subconscious Menu can determine which ingredients your mind and eyes have been looking at longest in exactly 2.5 seconds. The menu then uses a powerful mathematical algorithm to identify, from 4896 possible ingredient combinations, the customer’s perfect pizza. "Tests on the Subconscious Menu have been incredibly positive with 98% of people, recommended a pizza with ingredients they love."

 
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  • (Score: 0) by Anonymous Coward on Thursday December 04 2014, @12:01AM

    by Anonymous Coward on Thursday December 04 2014, @12:01AM (#122431)
    Pizza hut hasn't been good in more than a decade.
    Got passed up and beat by even dominos. Cheaper. Faster. Better.

  • (Score: 0) by Anonymous Coward on Thursday December 04 2014, @02:51AM

    by Anonymous Coward on Thursday December 04 2014, @02:51AM (#122453)

    Do not bother with their specialty crap. It is all mostly frozen and has lowish turnover.

    Get a hand tossed peperoni well done. It will be exactly like you remember. Because that is the original style that they used to sell. Even then it is still hit or miss. About 80% of the time it is done correctly.

    They recently cut down the time to cook (so they can make more pizzas). Basically makes the pizza slimy.

    Dominos keeps screwing with the sauce. One month it will have too much sugar. The next too much of some spice. Think they have changed it about 10 times in the past 10 years.

    Where I live there are 3 other places you can get ny style. But it ends up being rather meh... There is one place that makes a seriously good sicilian style but they will only make 2 per day and 99% of the time someone else has bought it. So I am stuck with the hut and have to hack their pizzas to make them good.

  • (Score: 2) by JeanCroix on Thursday December 04 2014, @02:42PM

    by JeanCroix (573) on Thursday December 04 2014, @02:42PM (#122560)
    I was going to say - the biggest problem with the app is that no matter what you look at, you still end up with a Pizza Hut pizza. Maybe if they offered a "less grease" icon I could stare at the whole time...