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posted by Blackmoore on Tuesday December 09 2014, @04:00AM   Printer-friendly
from the feeding-the-hand-that-bites-you dept.

Frédéric Filloux reports at Monday Note that two groups of French publishers, the GESTE and the French Internet Advertising Bureau, are considering a lawsuit against AdBlockPlus creator Eyeo GmbH on grounds that it represents a major economic threat to their business. According to, EYEO, which publishes Adblock Plus, has developed a business model where they offer not to block publishers' advertisements for remuneration as long as the ads are judged non-intrusive (Google Translate, Original here). "Several criteria must be met as well: advertisements must be identified as such, be static and therefore not contain animation, no sound, and should not interfere with the content. A position that some media have likened to extortion."

According to Filloux the legal action misses the point. By downloading AdBlock Plus (ABP) on a massive scale, users are voting with their mice against the growing invasiveness of digital advertising. Therefore, suing Eyeo, the company that maintains ABP, is like using Aspirin to fight cancer. A different approach is required but very few seem ready to face that fact. "We must admit that Eyeo GmbH is filling a vacuum created by the incompetence and sloppiness of the advertising community’s, namely creative agencies, media buyers and organizations that are supposed to coordinate the whole ecosystem," says Filloux. Even Google has begun to realize that the explosion of questionable advertising formats has become a problem and the proof is Google's recent Contributor program that proposes ad-free navigation in exchange for a fee ranging from $1 to $3 per month. "The growing rejection of advertising AdBlock Plus is built upon is indeed a threat to the ecosystem and it needs to be addressed decisively. For example, by bringing at the same table publishers and advertisers to meet and design ways to clean up the ad mess. But the entity and leaders who can do the job have yet to be found."

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  • (Score: 0) by Anonymous Coward on Tuesday December 09 2014, @02:52PM

    by Anonymous Coward on Tuesday December 09 2014, @02:52PM (#124184)

    Hosts files work to a point...

    They fail very badly when you get something like this []

    It is fairly trivial to make advertisements look like they are coming from your site when in reality they come from a 3rd party.

    Things like adblock can do the job of host file block *AND* script grepping.

    Back when I actually tested this. Hostfile lookup was nearly 30 seconds of page load time (for 20 loaded pages and about 3 mins total and cold cache). If you use one of those monster host files. With my own custom grep util I was able to get it down to nLog(N) search lookup (down to about 5 seconds of the total). Hostfile is linear lookup. If you do not have a real http server on the other end giving up some sort of graphic or text your lookup times are even worse.

    If you are truly paranoid about the code use something like a pac file and a binary search with some simple regex.

    You probably could still find my binary search lookup on this site. The default for this one is linear lookup (which is equal to host files). []

  • (Score: 0) by Anonymous Coward on Wednesday December 10 2014, @01:05AM

    by Anonymous Coward on Wednesday December 10 2014, @01:05AM (#124447)

    Hostfile is linear lookup.

    When did you last check this? Because that seems like outdated information to me.