Apple to put USB-C connectors in iPhones to comply with EU rules
Apple will ditch the Lightning connector on its iPhones, the company has confirmed, after European regulators decided all smartphones should have USB charging as standard in two years' time.
New EU rules require all phones sold after autumn 2024 to use the USB-C connector for their charging ports. The oval-shaped plugs are already standard on other consumer electronics such as e-readers, games consoles, laptops and the vast majority of new Android phones.
[...] Now, Apple's head of marketing, Greg "Joz" Joswiak, says the company is conceding defeat. "Obviously we'll have to comply, we have no choice," he told a technology conference in California.
But, he argued, it "would have been better environmentally and better for our customers to not have a government be that prescriptive".
Related:
UK Will Not Copy EU Demand for Common Charging Cable
USB-C to be Mandatory for Phones Sold in the EU by Autumn 2024
Apple May Finally Fix its Flimsy iPhone Charger Cables
(Score: 2) by MIRV888 on Friday October 28 2022, @12:33AM
Now that's how you soft sell.