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posted by hubie on Saturday December 31, @07:43AM   Printer-friendly
from the grim-picture-for-whom? dept.

Discrete GPU Sales Plummet to Historic Lows:

If you've been looking at the GPU market recently and thinking, "nope," you're not alone. Jon Peddie Research has released its year-end summary, and it paints a grim picture: Shipments of discrete GPUs have fallen to levels not seen in almost 20 years. It's an unexpected situation given the recent deluge of GPUs in the channel thanks to the death of crypto. Plus AMD, Nvidia, and Intel have released all-new GPUs this year too. Despite the bounty of silicon at their disposal, gamers are just not buying GPUs right now.

[...] The reasons for the steep decline in GPU shipments aren't perfectly detailed in the summary. However, we can make a few guesses. This entire year has seen a rapid slowdown in the PC market as the pandemic began to fade. People went outside again and turned off their PCs. There's also been increasing economic anxiety for most of the year as well. This has been punctuated by mass layoffs at major companies recently, such as Meta and Amazon. Additionally, a lot of PC upgraders held off in the third quarter in anticipation of all the new hardware coming out.

Many people might have examined the new CPUs and GPUs and concluded prices were too high. This issue has affected both AMD on the CPU front and Nvidia on the GPU side. AMD had to dramatically lower Zen 4 prices for Black Friday and has largely kept them in place. Nvidia hasn't lowered prices, but so many scalpers tried to return RTX 4080 cards that Newegg halted refunds for them.

Tom's Hardware summary of the report


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  • (Score: 2) by Rosco P. Coltrane on Saturday December 31, @09:52AM (12 children)

    by Rosco P. Coltrane (4757) on Saturday December 31, @09:52AM (#1284512)

    What drives GPU sales:

    - Gamers
    - Cryptocurrency miners

    The pandemic lockdowns forced the latter to play even more than usual - and non-gamers to get into gaming - and now that everybody can go out again, even they go out more than they used to.

    As for the latter, the various crypto scams are collapsing right and left, and so has the incentive to mine.

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  • (Score: 3, Insightful) by Anonymous Coward on Saturday December 31, @10:08AM (10 children)

    by Anonymous Coward on Saturday December 31, @10:08AM (#1284513)

    It's interesting how many people are now saying that Crypto is a Pyramid scomola, not too long ago such a comment would result in "troll" down-mods and excommunication from the forum (particularly Slashdot, which I haven't visited in ages)...

    • (Score: 4, Interesting) by Rosco P. Coltrane on Saturday December 31, @10:40AM (8 children)

      by Rosco P. Coltrane (4757) on Saturday December 31, @10:40AM (#1284515)

      It's not a pyramid scheme - or even a Ponzi scheme - in the strictest sense, as many people seem to think. But it shares a lot of characteristics with those classic schemes. That's why it should have been particularly obvious to most everybody from the inception of Bitcoin that a lot of people were going to lose a lot of money at some point if it even became widespread. It did, and they did.

      The only silver lining here is that it took long enough to collapse that honest investors saw it coming and pulled out in time (or never gambled to begin with), and the only true losers at the end are overly greedy people who knew exactly what they were in for.

      I've been saying cryptocurrencies and NFTs were a scam years before it became fashionable to say so on SN or /., and I've been downmodded countless times. Until recently.

      • (Score: 4, Interesting) by Thexalon on Saturday December 31, @11:57AM (6 children)

        by Thexalon (636) Subscriber Badge on Saturday December 31, @11:57AM (#1284523)

        It's better described as a classic bubble: The income promise was that you'd find an even bigger sucker to buy the thing, even though it wasn't really worth all that much.

        --
        The only thing that stops a bad guy with a compiler is a good guy with a compiler.
      • (Score: 4, Insightful) by r1348 on Saturday December 31, @12:31PM

        by r1348 (5988) on Saturday December 31, @12:31PM (#1284524)

        It's a greater fool scheme with a pyramidal development similar to multi-level marketing.

    • (Score: 3, Informative) by Anonymous Coward on Saturday December 31, @01:27PM

      by Anonymous Coward on Saturday December 31, @01:27PM (#1284527)

      That is not true that those comments would have largely been marked "troll" not long ago. Those comments were made quite often and even up-modded. I can't guess where the balance fell in the pro/con/neutral for crypto, but it certainly wasn't anywhere tilted towards pro.

  • (Score: 2, Informative) by Anonymous Coward on Saturday December 31, @11:36AM

    by Anonymous Coward on Saturday December 31, @11:36AM (#1284519)

    What drives GPU sales:

    - Gamers
    - Cryptocurrency miners

    - I'd add the general level of economic activity

    Personally, I'm watching prices of EPDM rubber roofing--it went nuts last year with all the building going on, that part of the economy was superheated. I've got a section of EPDM roof 30 years old that started to leak (and rot the edge of the plywood decking underneath). Hoping my patch holds long enough that prices (and scheduling) come back to earth.