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Soylent acquired by Starco Brands as nutrition company shifts into its 'natural next stage'
Soylent Nutrition is joining public company Starco Brands as part of an acquisition that will keep the plant-based food technology company operating as a separate unit under its current CEO Demir Vangelov.
As part of the transaction, Vangelov told TechCrunch that he will join Starco's board and is getting shares in the new company, while himself and Soylent's shareholders will become the largest single voting block in Starco. Other financial details were not disclosed.
Bloomberg first reported last May that Soylent was exploring a possible sale, which isn't unusual, but financially speaking, the company was doing well: Vangelov said Soylent was profitable and had been growing over the past few years, including nearly achieving its projected goal of $100 million in run rate for 2022. Getting to profitability, however, was a complicated journey.
(Score: 2, Insightful) by Anonymous Coward on Saturday February 25, @09:06PM (1 child)
There's no "natural" in any of this processed shitcake. The natural evolution would be to use it as medium for fungus and eat the fungus.
(Score: 0) by Anonymous Coward on Sunday February 26, @01:02AM
Soylent Stucco sounds perfectly natural to me, it's like eating Grape-Nuts