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posted by janrinok on Friday April 28 2023, @11:09AM   Printer-friendly

UK government blocks Microsoft's proposed Activision purchase

https://arstechnica.com/gaming/2023/04/uk-government-blocks-microsofts-proposed-activision-purchase/

In its long-awaited final report, the United Kingdom's Competition and Markets Authority said that Microsoft's proposed $69 billion acquisition of Activision would "result in a substantial lessening of competition" (SLC) in the supply of cloud-gaming services in the UK. As such, the regulator said that "the only effective remedy to this SLC and its adverse consequences is to prohibit the Merger."

The final report cites Microsoft's "strong position" in the cloud-gaming sector, where the company has an estimated 60 to 70 percent market share that makes it "already much stronger than its rivals." After purchasing Activision, the CMA says Microsoft "would find it commercially beneficial to make Activision's titles exclusive to its own cloud gaming service."

Microsoft has in recent months signed deals with Nvidia and smaller cloud-gaming providers in an attempt to "mak[e] even more clear to regulators that our acquisition of Activision Blizzard will make Call of Duty available on far more devices than before," as Microsoft Vice Chair and President Brad Smith said in a statement last month. But the CMA said these kinds of cloud-gaming deals—which Microsoft submitted to the CMA as a proposed remedy for any anticompetitive effects of the merger—were "limited to cloud gaming providers with specific business models" and thus not sufficient to address the regulator's concerns.

Previously:
Microsoft and Activision Will Miss Their Contractual Merger Deadline 20230115
FTC Moves to Block Microsoft's Activision Acquisition 20221209
The Biggest Deal in Gaming is Under Fire From U.S. Senators 20220403
Microsoft Set to Purchase Activision Blizzard in $68.7 Billion Deal 20220118

Related:
Microsoft's Latest Tactics Show that Gabe Newell of Valve was Right to Worry 20160306

Furious Microsoft Boss Says Confidence in UK 'Severely Shaken'

Furious Microsoft boss says confidence in UK 'severely shaken':

Microsoft's president has attacked the UK after it was blocked from buying US gaming firm Activision, saying the EU was a better place to start a business.

The move was "bad for Britain" and marked Microsoft's "darkest day" in its four decades of working in the country, Brad Smith told the BBC.

The regulator hit back saying it had to do what's best for people, "not merging firms with commercial interests".

The UK's move means the multi-billion dollar deal cannot go ahead globally.

Although US and EU regulators have yet to decide on whether to approve the deal, the UK regulator the Competition and Markets Authority (CMA) said: "Activision is intertwined through different markets - it can't be separated for the UK. So this decision blocks the deal from happening globally."

If it had been approved, the $68.7bn (£55bn) deal would have been the gaming industry's biggest ever takeover, and would have seen Microsoft get hold of massively popular games titles such as Call of Duty, Candy Crush and World of Warcraft.


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  • (Score: 4, Insightful) by Thexalon on Friday April 28 2023, @11:19AM (2 children)

    by Thexalon (636) on Friday April 28 2023, @11:19AM (#1303605)

    I mean, it's not like Microsoft has ever done anything anti-competitive before, like, say, leveraging an operating system monopoly to eliminate an application that ran on it that they didn't like. And in this case, I'm sure they haven't even dreamed of using control of the game catalog to try to force people to buy X-Boxes rather than Playstations.

    --
    The only thing that stops a bad guy with a compiler is a good guy with a compiler.
    • (Score: 5, Funny) by Gaaark on Friday April 28 2023, @11:28AM

      by Gaaark (41) on Friday April 28 2023, @11:28AM (#1303607) Journal

      Yeah: you reap what you sow, Microsoft.

      From the MOTD: "Jesus may love you, but I think you're garbage wrapped in skin." -- Michael O'Donohugh

      This ^ is Microsoft.

      --
      --- Please remind me if I haven't been civil to you: I'm channeling MDC. ---Gaaark 2.0 ---
    • (Score: 2) by canopic jug on Friday April 28 2023, @01:23PM

      by canopic jug (3949) Subscriber Badge on Friday April 28 2023, @01:23PM (#1303621) Journal

      Why quote only the m$ owned and controlled press and pseudo press?

      I prefer Cory Doctorow's take on it, that the UK has prevented a convicted monopolist from re-offending [pluralistic.net]. Really everyone should be breathing a sigh of relief at this decision, especially gamers.

      M$ acquired the DOS monopoly from IBM via Bill's mother and has only ever had one trick in its bag: abusing and extending the existing monopolies into new markets. Right now the primary means they have are the OEM monopoly and the productivity software format monopoly. With the arrival of Android, though, the OEM monopoly is starting to matter very little forcing to branch out more into selling 'bug doors' to various agencies around the world. That may have been tolerable to some, but not all, while things were cooler but now that war is spreading, especially hybrid war, any presence of m$ products in mission-critical services is truly unacceptable.

      --
      Money is not free speech. Elections should not be auctions.
  • (Score: 2) by PiMuNu on Friday April 28 2023, @11:31AM

    by PiMuNu (3823) on Friday April 28 2023, @11:31AM (#1303609)

    > The move was "bad for Britain" and marked Microsoft's "darkest day" in its four decades of working in the country

    Laugh Out Loud.

    I propose to take it further and get rid of windows in gov.uk...

  • (Score: 2) by VLM on Friday April 28 2023, @11:39AM (2 children)

    by VLM (445) on Friday April 28 2023, @11:39AM (#1303610)

    had to do what's best for people

    I'm struggling to think of any theoretical possible positives if the deal had gone thru.

    They could, um...

    Note that I'm not against capitalism or mergers or whatever in a general sense. But in this individual sense I'm not sure what anyone would gain.

    Can't MS find anything better to do with their vast piles of money? Go buy Ford and compete against Tesla, or buy govt bonds or something?

    It just seems kind of knee jerk on the part of MS. So we got a vast pile of money and no idea what to profitably do with it. I guess buy a giant competitor? Like really? Give the money back to the stockholders in the form of dividends or diversify into a wider new industry or ... anything other than "more of what we already do"?

    • (Score: 2) by canopic jug on Friday April 28 2023, @01:28PM (1 child)

      by canopic jug (3949) Subscriber Badge on Friday April 28 2023, @01:28PM (#1303622) Journal

      Can't MS find anything better to do with their vast piles of money?

      What vast piles of money do you refer to? Their annual reported "profit" is far less than the lump sum they have received via government handouts say for for JEDI and other fraud. Keep in mind that just this year alone, they've laid off many tens of thousands of employees. Even the marketing gimmick, ChatGPT, is just chaff to distract from firings in the Azure division and the fact that much of Azure goes unused. In fact, if there was any demand at all for Azure, there would be no cycles left over to run their chaffbot.

      --
      Money is not free speech. Elections should not be auctions.
      • (Score: 2) by VLM on Friday April 28 2023, @08:13PM

        by VLM (445) on Friday April 28 2023, @08:13PM (#1303750)

        What vast piles of money do you refer to

        Well their merger-ability in general. It just seems squandered on buying "yet another software company" Why not diversify into logistics or building mars rockets or anything else?

  • (Score: 3, Insightful) by Gaaark on Friday April 28 2023, @12:20PM (1 child)

    by Gaaark (41) on Friday April 28 2023, @12:20PM (#1303616) Journal

    The U.K. Competition people see what American Competition people have been paid to look away from.

    Microsoft is arse.

    --
    --- Please remind me if I haven't been civil to you: I'm channeling MDC. ---Gaaark 2.0 ---
    • (Score: 0) by Anonymous Coward on Saturday April 29 2023, @10:36AM

      by Anonymous Coward on Saturday April 29 2023, @10:36AM (#1303875)

      No,
      The UK competition people have seen the size of the brown envelopes the US competition people got, and want parity...

      The bulging brown envelope magic pass, is an accepted (but not condoned) fact in the UK way of doing business at certain levels...just ask anyone over here about planning departments - they're the most notorious UK example of local governmental lovers of the things - it's amazing how 'suddenly' business planning applications which have been knocked back several times are approved after a 'special' meeting of the planning committee.

      Mind you, as Microsoft have a far too cozy and long established relationship with UKGov, this might just all be a bit of arranged easy theatre '...look, see, our regulamatatorz does haz teethz'n'clawz'n'fingz...'

      If so, then I fully expect this decision to be overturned after 'assurances are given about any concerns raised' (or some other such BS) plus a few extra UKGov contracts for MS cloud shitwankery as reward for providing UKGov with yet another badly needed bit of deadcatting theatre to show that they're competently in charge...aye, right...

      .

  • (Score: -1, Troll) by Anonymous Coward on Friday April 28 2023, @12:54PM

    by Anonymous Coward on Friday April 28 2023, @12:54PM (#1303619)

    It's not like it's critical to the survival or health of society. There are times when it is appropriate for the Government to step in, but this isn't one of them.

  • (Score: 1, Offtopic) by EJ on Friday April 28 2023, @01:41PM

    by EJ (2452) on Friday April 28 2023, @01:41PM (#1303625)

    I don't care what the ultimate outcome of all this is as long as it's the worst possible thing for Bobby. I hate that man with a passion.

  • (Score: 2) by bradley13 on Friday April 28 2023, @08:58PM

    by bradley13 (3053) on Friday April 28 2023, @08:58PM (#1303766) Homepage Journal

    Yes. This happens, a lot. Students will downloaded ad something, and not know where it is. They will create a document, and have no idea if it is on their computer or "in the cloud". They don't even understand the difference.

    It's not only bizarre. It's frightening. They not only don't know where their data is, they don't care.

    --
    Everyone is somebody else's weirdo.
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