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posted by janrinok on Monday July 17, @11:22AM   Printer-friendly

A placebo effect can make users overconfident when they think tech is helping them:

A new study suggests that a placebo effect is at play when people expect their performance to be enhanced by augmentation technologies, such as artificial intelligence (AI). The researchers found that individuals with high expectations of these technologies engage in riskier decision-making, which could be a problem as people adopt these technologies without properly understanding their benefits and limits.

Augmentation technologies boosting our physical, cognitive, or sensory performance have become commonplace. Some are so widely in use that they've become invisible – spellcheck, for example – and new technologies are emerging that could push our abilities beyond human limits, like exoskeletons and AI-based vision-enhancement. But the hype around these technologies also builds expectations, which could lead people to change their behaviour.

'Individuals are more inclined to take risks when they believe they are enhanced by cutting-edge technologies like AI or brain-computer interfaces,' says Robin Welsch, assistant professor at Aalto University. 'This occurs even if no actual enhancement technology is involved, indicating that it's about people's expectations rather than any noticeable improvement. The findings also imply that a strong belief in improvement, based on a fake system, can alter decision-making.'

[...] 'The hype surrounding these technologies skews people's expectations,' says Steeven Villa, doctoral researcher at LMU Munich. 'It can lead people to make riskier decisions and favourable user evaluations, which can have real consequences.'

[...] 'AI-based technologies that enhance users are increasingly common and play a role in real-life decisions that impact people's lives, well-being, confidence, and safety.' says Thomas Kosch, professor at HU Berlin. 'To ensure the effectiveness of new technologies beyond the hype, placebo-controlled studies are necessary for accurate evaluation and validation to tell apart snake-oil from real innovation.'

Journal Reference:
Steeven Villa, Thomas Kosch, Felix Grelka, Albrecht Schmidt, Robin Welsch (2023). The placebo effect of human augmentation: Anticipating cognitive augmentation increases risk-taking behavior, Computers in Human Behavior, Volume 146. doi: https://doi.org/10.1016/j.chb.2023.107787


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  • (Score: 4, Insightful) by Thexalon on Monday July 17, @02:30PM (1 child)

    by Thexalon (636) Subscriber Badge on Monday July 17, @02:30PM (#1316464)

    My experience, for what it's worth, is that the formula appears to be:

    E = M / K
    Where:
    E is the enthusiasm for the technology.
    M is the money these people think can be made from it.
    K is the knowledge of how the thing actually works.

    For example, when it comes to so-called "AI", the people who are thinking "Wow! We can get rid of all those pesky artists and inventors and just have computers do all that stuff for us!" are really excited, while the people who know how machine learning models work and the difference between "good enough to create things that fool people" and "genuine artificial intelligence" are the ones saying "Hold on, have you ever considered that you don't have a clue what you're talking about?"

    Also relevant to the discussion is that an awfully large percentage of the population does not know the difference between a fact and a convincing argument (the fact remains true whether or not you believe the argument).

    --
    The only thing that stops a bad guy with a compiler is a good guy with a compiler.
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  • (Score: 1, Funny) by Anonymous Coward on Monday July 17, @03:18PM

    by Anonymous Coward on Monday July 17, @03:18PM (#1316472)

    To be fair, audiences that go to Dwayne Johnson movies could conceivably be placed in front a screen generating schlock action indefinitely.