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Coca-Cola Embraces Controversial AI Image Generator With New “Y3000” Flavor

posted by Fnord666 on Monday September 18 2023, @08:44PM   Printer-friendly
from the AI-overlords dept.

Freeman writes:

https://arstechnica.com/information-technology/2023/09/ai-hype-reaches-coca-cola-with-new-y3000-flavor-co-created-with-ai/

Coca-Cola has taken a fizzy leap into the future of AI hype with the release of Coca‑Cola Y3000 Zero Sugar, a "limited-edition" beverage reportedly co-created with artificial intelligence. Its futuristic name evokes flavor in the year 3000 (still 977 years away), but its marketing relies on AI-generated imagery from 2023—courtesy of the controversial image synthesis model Stable Diffusion.

Stable Diffusion, a technology that is mentioned by name when launching the "Coca-Cola Y3000 AI Cam" mobile app, gained its ability to generate images by scraping hundreds of millions of copyrighted works found on the Internet without copyright-holder permission and is currently the subject of litigation related to copyright infringement.
[...]
Coca-Cola says that the zero-sugar version of the new AI-augmented soda will be available for a limited time in "select markets" including the United States, Canada, China, Europe, and Africa. Thirsty futuristic folks in the US, Canada, and Mexico will also be able to buy an "original taste version" of Coca‑Cola Y3000 soon.

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  • (Score: 2) by looorg on Tuesday September 19 2023, @03:08PM (1 child)

    by looorg (578) on Tuesday September 19 2023, @03:08PM (#1325269)

    I wonder if Coke would make a soft drink made from the extracted goop from a worms behind. Perhaps it could be marketed as Natural Coke or Vegan Coke or ...

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  • (Score: 2) by Rich on Tuesday September 19 2023, @05:38PM

    by Rich (945) on Tuesday September 19 2023, @05:38PM (#1325291) Journal

    If it's from a worm, it's no longer vegan. Duh. I'd suggest selling such worm excretions with a marketing build-up campaign of North American natives licking worms on extended marches, like their southern peers chew coca. Then sell "Coke Energy" cans, with a miniscule amount of worm droppings, but slightly upped caffeine and faster acting sugars, half the content (150 ml at most) for 10 times the price. Have vegans "riot" at "Coke Energy" events for more media exposure and have the opposing faction's influencers rave about how the cruelty against the worms transfers all the energy into you (make sure they combine "coke" and "energy" in at least 20 sentences of a 10 minute video). The most redneck influencers would also assert that drinks that taste like gummy bears will make you gay.