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posted by martyb on Friday January 30 2015, @05:10PM   Printer-friendly
from the On-a-desk->In-a-Pocket->???? dept.

James B. Stewart writes in the NYT that in 1998 Bill Gates said in an interview that he “couldn’t imagine a situation in which Apple would ever be bigger and more profitable than Microsoft" but less than two decades later, Apple, with a market capitalization more than double Microsoft’s, has won. The most successful companies need a vision, and both Apple and Microsoft have one. But according to Stewart, Apple’s vision was more radical and, as it turns out, more farsighted. Where Microsoft foresaw a computer on every person’s desk, Apple went a big step further: Its vision was a computer in every pocket. “Apple has been very visionary in creating and expanding significant new consumer electronics categories,” says Toni Sacconaghi. “Unique, disruptive innovation is really hard to do. Doing it multiple times, as Apple has, is extremely difficult."

According to Jobs' biographer Walter Isaacson, Microsoft seemed to have the better business for a long time. “But in the end, it didn’t create products of ethereal beauty. Steve believed you had to control every brush stroke from beginning to end. Not because he was a control freak, but because he had a passion for perfection.” Can Apple continue to live by Jobs’s disruptive creed now that the company is as successful as Microsoft once was? According to Robert Cihra it was one thing for Apple to cannibalize its iPod or Mac businesses, but quite another to risk its iPhone juggernaut. “The question investors have is, what’s the next iPhone? There’s no obvious answer. It’s almost impossible to think of anything that will create a $140 billion business out of nothing.”

 
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  • (Score: 3, Insightful) by Kymation on Friday January 30 2015, @05:16PM

    by Kymation (1047) Subscriber Badge on Friday January 30 2015, @05:16PM (#139547)

    A computer on every desk was the first step. A computer in every pocket was the second. What's next? Figure that out, build it, and you can surpass both Microsoft and Apple.

    There will always be a next step. My bet is that neither Microsoft nor Apple will be selling it.

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  • (Score: 3, Insightful) by ikanreed on Friday January 30 2015, @05:17PM

    by ikanreed (3164) Subscriber Badge on Friday January 30 2015, @05:17PM (#139549) Journal

    A computer in every prefrontal cortex.

    • (Score: 3, Interesting) by AndyTheAbsurd on Friday January 30 2015, @06:03PM

      by AndyTheAbsurd (3958) on Friday January 30 2015, @06:03PM (#139571) Journal

      I suspect "A computer on every face" may come first - if we can ever get augmented reality/wearable computer to the point where it isn't incredibly stupid looking or incredibly uncomfortable (or both). And the interface needs work; the thing where you have to touch Google Glass to send input to it is just not workable - it should have included an interface on a watch or a ring.

      --
      Please note my username before responding. You may have been trolled.
    • (Score: 2) by Freeman on Friday January 30 2015, @06:15PM

      by Freeman (732) on Friday January 30 2015, @06:15PM (#139574) Journal

      That's called your brain....

      --
      Joshua 1:9 "Be strong and of a good courage; be not afraid, neither be thou dismayed: for the Lord thy God is with thee"
      • (Score: 2) by bob_super on Friday January 30 2015, @07:47PM

        by bob_super (1357) on Friday January 30 2015, @07:47PM (#139613)

        Modifying its perception of the world is a really old and regulated business with lots of entrenched incumbents.

        Modifying it in a seamless controlled manner, on the other hand, would make someone very very rich...

      • (Score: 3) by Immerman on Friday January 30 2015, @07:54PM

        by Immerman (3985) on Friday January 30 2015, @07:54PM (#139615)

        Nah, brains are squishy and imprecise, and won't run multiplayer GTA XXI in full sensory immersion mode.

        Unless miniaturization and thermal envelopes improve dramatically though, I suspect that only the neural interface would actually be embedded in the brain, along with possibly a very minimal CPU to handle the interface and provide very basic functionality - *maybe* modern smartphone class. Anything more processing intensive would likely require a secondary computer that relegates the cranial implant to a glorified I/O device. Either external, or possibly embedded in the torso where spatial and thermal tolerances are much less constraining.

        • (Score: 2) by FatPhil on Saturday January 31 2015, @07:06AM

          by FatPhil (863) <{pc-soylent} {at} {asdf.fi}> on Saturday January 31 2015, @07:06AM (#139758) Homepage
          However, the brain permits you take part in the largest MMORPG in existence - called "Life".
          --
          Great minds discuss ideas; average minds discuss events; small minds discuss people; the smallest discuss themselves
          • (Score: 2) by Immerman on Saturday January 31 2015, @07:08AM

            by Immerman (3985) on Saturday January 31 2015, @07:08AM (#139759)

            I've heard of it, but I'm waiting to play until they implement cheat codes and quick-save functionality.

            • (Score: 3, Funny) by FatPhil on Saturday January 31 2015, @07:40AM

              by FatPhil (863) <{pc-soylent} {at} {asdf.fi}> on Saturday January 31 2015, @07:40AM (#139766) Homepage
              It's not all it's cracked up to be, you can tell that from the retention figures - none of the early players are still playing.
              --
              Great minds discuss ideas; average minds discuss events; small minds discuss people; the smallest discuss themselves
              • (Score: 2) by Immerman on Saturday January 31 2015, @05:11PM

                by Immerman (3985) on Saturday January 31 2015, @05:11PM (#139841)

                Maybe, but it's getting really good press - just look at how the subscription numbers have been exploding over the last few centuries. In fact I've heard rumors that most of the early players are actually still playing, they've just had to start new characters because permadeath is enabled on all the servers.

                • (Score: 2) by FatPhil on Sunday February 01 2015, @11:08AM

                  by FatPhil (863) <{pc-soylent} {at} {asdf.fi}> on Sunday February 01 2015, @11:08AM (#140017) Homepage
                  Oh yeah, you can't fault the marketting. Positively exploding. Exponentially![*]

                  [* And here I use the term in the unusual mathematical sense, which means "exponentially", rather than the derphead sense of "it's big, innit"]
                  --
                  Great minds discuss ideas; average minds discuss events; small minds discuss people; the smallest discuss themselves
                  • (Score: 2) by Immerman on Sunday February 01 2015, @06:43PM

                    by Immerman (3985) on Sunday February 01 2015, @06:43PM (#140089)

                    Well, it was for a while there - seems to be starting to plateau now. Standard sigmoid curve behavior, extremely common in systems when some change temporarily destabilizes the equilibrium state.

    • (Score: 2) by mcgrew on Friday January 30 2015, @08:23PM

      by mcgrew (701) <publish@mcgrewbooks.com> on Friday January 30 2015, @08:23PM (#139630) Homepage Journal

      You're going to have BRAIN SURGERY to get on the internet? Seriously??

      I can see implants to cure medical problems, but brain surgery for no pressing need is simply insane.

      --
      mcgrewbooks.com mcgrew.info nooze.org
      • (Score: 4, Interesting) by ikanreed on Friday January 30 2015, @09:37PM

        by ikanreed (3164) Subscriber Badge on Friday January 30 2015, @09:37PM (#139649) Journal

        Nah, as long as I'm bullshitting about future tech, the computer will be a self assembling set of nanomachines that are injected into the bloodstream and self-assemble around existing brain structure.

      • (Score: 1) by Arik on Friday January 30 2015, @10:22PM

        by Arik (4543) on Friday January 30 2015, @10:22PM (#139664) Journal
        Yes. And once you do, your brain will be vulnerable to banking trojans and adware. Welcome to the brave new world.
        --
        If laughter is the best medicine, who are the best doctors?
        • (Score: 2) by mcgrew on Saturday January 31 2015, @06:25PM

          by mcgrew (701) <publish@mcgrewbooks.com> on Saturday January 31 2015, @06:25PM (#139867) Homepage Journal

          First, are you nearsighted and also have middle aged farsightedness and maybe astigmatism, too? If so, you can have better than 20/20 vision at all distances! The catch is, it costs $15,000 and they stick needles in your eyes (I have one of the implanted CrystaLenses in my left eye). Still want a brain implant? I don't.

          --
          mcgrewbooks.com mcgrew.info nooze.org
    • (Score: 0) by Anonymous Coward on Friday January 30 2015, @09:51PM

      by Anonymous Coward on Friday January 30 2015, @09:51PM (#139661)

      "Cyber" [wiktionary.org] has already been taken and used for a more general meme.

      Has some entity trademarked "Steve Austin"? [wiktionary.org]

      -- gewg_