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posted by LaminatorX on Monday February 02 2015, @07:09AM   Printer-friendly
from the cafe-libre dept.

Well, that didn't take long!

Last year, after Coke took 10% stake in the company, Keurig started shipping a new version of their instant coffee machines. The primary 'improvement' was the addition of DRM designed to exclude any coffee not approved by Keurig. It is a scheme very much like the ink cartridge DRM of IBM/Lexmark.

One coffee maker has decided to crack that Keurig's DRM and are now shipping a device you insert into the maker that lets you spoof it into thinking any coffee is 'authorized.' They are capitalizing on their new Freedom Clip by giving it away along with free samples of their coffee.

 
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  • (Score: 5, Insightful) by Anonymous Coward on Monday February 02 2015, @11:46AM

    by Anonymous Coward on Monday February 02 2015, @11:46AM (#140262)

    All the MBA's I ever worked with seemed to think all you need to do to force one's will on someone else is to snuggle up to a Congressman and have him pass some law he penned.

    And all the engineers I have ever worked with would take something like this and hack it. It looks like a little scotch tape, a pair of scissors, and ONE "approved" lid would be all it takes to defeat this so-called "DRM".

    The only explanation I have for Keurig releasing this is that they laid off their engineers after they got a marketable design.

    Now, they will have to raise the price of their coffee again... lawyers do not come as cheap as engineers.

    But all is not lost. Executive suites are full of one-percenters and really do not need to be all that effective on design work at that level... their forte seems more in how to control others... and I hear lawyers, paid like gentlemen, give damned hearty handshakes to those paying them.

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