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(Score: 1) by day of the dalek on Thursday September 05 2024, @07:01AM
An example that comes to mind is HyVee, which is an regional American grocery store chain that is based in Iowa. They have loyalty cards where people can earn discounts on gasoline by making grocery purchases. But there are also discounts on groceries for people with the loyalty cards, and the grocery discounts change from one week to the next. They refer to it as HyVee Perks, and it works pretty much like coupons that are automatically added to the loyalty card.
I'm not sure if HyVee does it, but the loyalty cards could probably be used to enforce limits on the discounts as well. For example, if there was a sale on milk, you might only be able to get the discount on the first two gallons, and then everything else would be full price. Even if you went to another HyVee, the store might be able to keep track that you've already used the discount and make you pay full price on the milk at the other store. I'm not saying that HyVee or other stores should do this, and it might annoy customers, only that it's probably something that could be done with the loyalty cards.
You can certainly make loyalty card discounts temporary. HyVee certainly does that. The part that seems unnecessary with stores like CVS is that I have to go online and specifically add coupons to my card. Just add the coupons automatically, which is pretty much exactly what HyVee does.