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Journal by day of the dalek

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  • (Score: 2) by janrinok on Thursday September 05, @06:37AM (2 children)

    by janrinok (52) Subscriber Badge on Thursday September 05, @06:37AM (#1371332) Journal

    I'm not sure I see the point of the coupons instead of just giving the same discounts to everyone with a loyalty card.

    Here in France the coupons are usually time limited whereas a loyalty card is not. Having coupons encourages some people to go to the store in order to benefit from the coupons when otherwise they would not visit.

    I rarely find anything on a coupon offer that I would usually buy so it also 'encourages' some others to buy stuff that they don't actually need.

    In neither case am I actually getting a good deal so most of my coupons are given to a local charity which seems very grateful for them. I'm not sure how they redeem them to benefit from whatever is on offer - perhaps there are homeless people who are desperate for a bag of barbecue charcoal, half price seedlings, or an inflatable head support for air travellers....

    Or maybe the French just do coupons differently locally. I do get regular additional discounts on my loyalty cards.

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  • (Score: 1) by day of the dalek on Thursday September 05, @07:01AM (1 child)

    by day of the dalek (45994) Subscriber Badge on Thursday September 05, @07:01AM (#1371333) Journal

    An example that comes to mind is HyVee, which is an regional American grocery store chain that is based in Iowa. They have loyalty cards where people can earn discounts on gasoline by making grocery purchases. But there are also discounts on groceries for people with the loyalty cards, and the grocery discounts change from one week to the next. They refer to it as HyVee Perks, and it works pretty much like coupons that are automatically added to the loyalty card.

    I'm not sure if HyVee does it, but the loyalty cards could probably be used to enforce limits on the discounts as well. For example, if there was a sale on milk, you might only be able to get the discount on the first two gallons, and then everything else would be full price. Even if you went to another HyVee, the store might be able to keep track that you've already used the discount and make you pay full price on the milk at the other store. I'm not saying that HyVee or other stores should do this, and it might annoy customers, only that it's probably something that could be done with the loyalty cards.

    You can certainly make loyalty card discounts temporary. HyVee certainly does that. The part that seems unnecessary with stores like CVS is that I have to go online and specifically add coupons to my card. Just add the coupons automatically, which is pretty much exactly what HyVee does.

    • (Score: 0) by Anonymous Coward on Wednesday September 11, @08:49AM

      by Anonymous Coward on Wednesday September 11, @08:49AM (#1372119)

      "The part that seems unnecessary with stores like CVS is that I have to go online and specifically add coupons to my card."

      So you failed Capitalism 101