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The company's CEO claims that affordable and reliable vehicles with combustion engines are a priority for US buyers:
Mazda is late to the electrification party. The MX-30 is far from being the roaring success the Japanese automaker had hoped it would be. It was axed from the United States at the end of the 2023 model year due to poor sales. The range-extending version with a rotary engine is only offered in certain markets, and the US is not on the list. In addition, the EZ-6 electric sedan isn't coming here either. However, the situation isn't all that bad.
Why? Because Americans primarily want gas cars. Speaking with Automotive News, Mazda CEO Masahiro Moro said ICE has a long future in America. Even at the end of the decade, traditional gas cars and mild-hybrid models will make up about two-thirds of annual sales. Plug-in hybrids and EVs will represent the remaining third. In other words, most vehicles will still have a gas engine five years from now.
Mazda's head honcho primarily referred to entry-level models, specifically the 3 and CX-30. Moro believes EV growth in the US has slowed down in the last 18 months or so, adding the trend will likely continue in the foreseeable future. That buys the company more time to develop a lithium-ion battery entirely in-house. The goal is to have it ready for 2030 in plug-in hybrids and purely electric cars. Expect a much higher energy density and "very short" charging times. Interestingly, the engineers already have a "very advanced research base for solid-state batteries."
In the meantime, work is underway on a two-rotor gas engine that will serve as a generator.
Related:
(Score: 2, Troll) by DadaDoofy on Friday December 13 2024, @01:06PM (4 children)
You've never own an EV have you? Almost half the people who have wouldn't buy another one.
https://www.washingtontimes.com/news/2024/jun/22/46-of-us-electric-car-owners-want-to-switch-back-t/ [washingtontimes.com]
Now that the truth is out, they have to practically give them away.
https://www.aiada.org/ev-leases-go-as-low-as-20-a-month-to-help-dealers-clear-their-lots/ [aiada.org]
(Score: 1, Troll) by Frosty Piss on Friday December 13 2024, @07:56PM (1 child)
A yes, the Washington Times, which seems to be your favorite source of Right Wing Propaganda. Very "reliable" - defiantly in quotes.
(Score: 1, Troll) by DadaDoofy on Saturday December 14 2024, @11:59AM
Before you regurgitate your spoon fed CNN/MSNBC talking points, maybe you should crack one open and see for yourself. About half their "news" comes from Associated Press articles they reprint. So yes, you'll need to avoid those if you are concerned about reliability. If that's too heavy a lift for you, here is a link directly to the cited study.
https://executivedigest.sapo.pt/wp-content/uploads/2024/06/Mobility-Consumer-Pulse-2024_Overview.pdf [executivedigest.sapo.pt]
(Score: 2, Touché) by cmdrklarg on Friday December 13 2024, @08:50PM
You obviously haven't either. That also means that over half WOULD buy another one.
And where exactly are these $20/month leases?
The world is full of kings and queens who blind your eyes and steal your dreams.
(Score: 2) by ledow on Saturday December 14 2024, @04:22PM
Strange, because similar surveys in the EU said that 1% of EV owners would change back to an ICE.